A new version of this book is available! This is the 2011 Version of the popular Cross Media Marketing 101, The concise guide to surviving in the C-suite. This book is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds.
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James Michelson is a globally recognized thought leader and practitioner in all aspects of cross media and digital marketing and sales. His personal experience spans business to business software, services, and durable goods and various business to consumer products and services. James is particularly skilled with software as a service (SaaS) sales. He has extensive international experience in the creation and execution of advanced cross media and one to one (1:1) integrated digital campaigns in multiple channels in a wide variety of verticals for both direct sales and lead generation. He has personally sold, developed and executed industry recognized cross media marketing strategies for such firms as AAA, United Health Care, Caterpillar, Hewlett-Packard, Marriott, Hartford Insurance, California Closets, and many more. He is a sought after sales and marketing consultant and frequent speaker at conferences, trade shows, and peer groups in a wide variety of industries on sales, marketing, and digital media topics. Visit his website at http://www.jmichelson.com
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Descrizione libro Schooner Press, 2011. Paperback. Condizione libro: New. Never used!. Codice libro della libreria P110615435750