Not every company has a Chief Revenue Officer (C.R.O.) position but every company does have a Chief Revenue Officer. It is the perosn whose responsibilities include generating sufficient revenue to fund the business, deliver a profit and grow the company. Aliases include CEO, President, Owner, COO, VP Sales, etc. This book defines the four core processes the Chief Revenue Officer must manage or they will manage the CRO.
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Carl Moe's background includes decades of executive roles (CEO, President, COO, EVP and C.R.O.) in global, growth organizations. He has conducted business in 14 countries outside North America and holds both engineering & business degrees from the University of MichiganReview:
This book contains a wealth of wisdom drawn from hands on experience about generating business revenue. Carl has produced a very practical roadmap for developing and managing a revenue stystem that results in realistic sales forecasts, a highly motivated sales force, and, most importantly, revenue. --Glen Castore, PhD. Entrepreneur
I've ben involved with many early-stage high potential companies in my life as a venture capital investor. In each one, the most critical issues almost always involved sales forecasting. Faulty sales forecasting systems are like faulty hearts - inevitabley they lead to the death of the company. The system descrived in this book is based on proven concepts and just works. It's simple but powerful. It can save your company. --Doug Johnson, Venture Capital Investor
I bought the $20 book, read the topics I wanted in 20 minutes and saved $20,000 of consultant fees - the best read in my 20 years of driving revenues. --Laura Sailor, EVP Business Development
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Descrizione libro C.R.O. Success LLC, 2011. Paperback. Condizione libro: New. book. Codice libro della libreria M0615555195
Descrizione libro C.R.O. Success LLC, 2011. Paperback. Condizione libro: Brand New. revised fourth printing edition. 144 pages. 8.90x5.90x0.40 inches. In Stock. Codice libro della libreria 0615555195