It feels like our world is spinning out of control. We see poverty, disease, and destruction all around us, and as we search for ways to make sense of the chaos, we’re turning to new disciplines for answers and solutions. New, creative innovations are needed, and these new approaches demand different methods and different theories. This book is presented as a handbook for teaching and learning how to design for impact. In it, you’ll learn how to apply the process of design to large, wicked problems, and how to gain control over complexity by acting as a social entrepreneur. You’ll learn an argument for why design is a powerful agent of change, and you’ll read practical methods for engaging with large-scale social problems. You can read this entire book online for free at http://www.wickedproblems.com/
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Jon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship. His work focuses on bringing the power of design to social enterprises, with an emphasis on entrepreneurship and large-scale industry disruption. He has worked extensively with both startups and Fortune 500 clients, and he has a breadth of experience in consumer electronics, mobility, web services, supply chain management, demand planning, and customer-relationship management. Jon has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director roles at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in building both the Interaction and Industrial Design undergraduate and graduate programs. Jon has also held the role of Director for the Interaction Design Association (IxDA), and Editor-in-Chief of interactions magazine, published by the ACM. Jon is the author of the book Thoughts on Interaction Design, published by Morgan Kaufmann, and Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis, published by Oxford University Press.Review:
"This book combines the best tools of design thinking to develop empathy with, value for, and participation by those for whom the designs are intended. This is the book to read for those who wish to learn or teach how design can make a positive difference in the world."
Nielsen Norman Group
"Jon Kolko's new book, Wicked Problems tackles problems where the product itself is only part of the problem... Kolko's solution takes the 'teach a man to fish' approach, providing a series of methodologies for conceptualizing, bounding and exploring complex problems."
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Descrizione libro AC4D, 2012. Paperback. Condizione libro: Brand New. 176 pages. 8.50x8.50x0.42 inches. This item is printed on demand. Codice libro della libreria zk0615593151
Descrizione libro AC4D, 2012. Paperback. Condizione libro: New. book. Codice libro della libreria 0615593151
Descrizione libro AC4D, 2012. Paperback. Condizione libro: New. book. Codice libro della libreria 615593151