Integrated Retail Management - Rilegato

James R. Ogden, Denise T. Ogden

Rilegato

ISBN 10: 0618223452 ISBN 13: 9780618223459

Casa editrice: Cengage Learning, 2004

Riassunto

This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing.

Su questo libro

Product Description:

Book by Ogden James R Ogden Denise T

Su questa edizione

• Editore: Cengage Learning
• Data di pubblicazione: 2004
• ISBN 10: 0618223452
• ISBN 13: 9780618223459
• Rilegatura: Copertina rigida