The Marketing Blueprint: Business Blueprints - Brossura

Ennew, Christine T.

Brossura

ISBN 10: 0631187154 ISBN 13: 9780631187158

Casa editrice: Blackwell Pub, 1993

Riassunto

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

Su questo libro

L'autore:

Christine E. Ennew is a Lecturer in Marketing at the School of Management and Finance at the University of Nottingham, UK.

Dalla quarta di copertina:

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

Topics covered include:

• The formulation of marketing strategies
• Market segmentation
• Targeting, positioning and buyer behavior
• The marketing mix
• Production management
• Promotion and distribution
• The implementation and control of marketing plans

Including brief case studies and examples drawn from European organizations, The Marketing Blueprint is particularly appropriate for MBA and post-experience courses on which students are not marketing specialists but need a comprehensive introduction to the subject. It is also a valuable revision aid for marketing examination students.

Su questa edizione

• Editore: Blackwell Pub
• Data di pubblicazione: 1993
• ISBN 10: 0631187154
• ISBN 13: 9780631187158
• Rilegatura: Copertina flessibile
• Numero di pagine: 264