"Direct selling", as the AMWAY Corporation defines it, is a "person-to-person marketing concept...in which the seller goes to the consumer rather than the consumer going to the store." It is one of the fastest growing and most internationally significant sectors in modern marketing, yet one of the least understood. In this book, Dominique Xardel sets out to demonstrate the unique business approach that has made AMWAY into an international corporation with a $4 billion-a-year turnover, working with over 2,000,000 independent distributors who operate their own businesses. The author has travelled to thirteen countries to interview senior managers and to explore the innovative and highly flexible business strategy that has brought AMWAY such phenomenal growth over the last 20 years. For all those who are interested in modern business, involved in international marketing, or simply considering joining the direct-selling world, "The Direct Selling Revolution" should provide an insight into the successful practice as well as the philosophy behind the AMWAY approach.
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Descrizione libro Blackwell Pub, 1994. Condizione libro: Very Good. Great condition for a used book! Minimal wear. Codice libro della libreria GRP95028238
Descrizione libro WileyBlackwell, 1993. Hardcover. Condizione libro: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Codice libro della libreria mon0000537880
Descrizione libro Condizione libro: Very Good. Book Condition: Very Good. Codice libro della libreria 97806311922993.0
Descrizione libro Blackwell Pub, 1994. Hardcover. Condizione libro: Used: Good. Codice libro della libreria SONG0631192298
Descrizione libro Blackwell Publishers, 1993. Hardcover. Condizione libro: Bon. Ancien livre de bibliothèque. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1993. Ammareal gives back up to 15% of this book's net price to charity organizations. Codice libro della libreria A-540-883