Contemporary Strategy Analysis: Concepts, Techniques, Applications - Brossura

Grant, Robert-M

Brossura

ISBN 10: 0631207805 ISBN 13: 9780631207801

Casa editrice: Blackwell, 1998

Riassunto

This text has a rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy. The guiding principle of the book is to focus upon the fundamental determinants of business success - competitive advantage - and it draws heavily upon the concepts and theoretical insights of industrial economics. This edition features increased coverage of the behavioural aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation performance, and the strategic planning process in corporations. Also included is new material on: the process view; goals and performance; dynamic aspects of the analysis of industry and competition; organizational capability and organizational knowledge; strategy implementation; and strategic management in the new millennium. Providing a global perspective throughout, the book provides an up-to-date introduction to business strategy analysis for undergraduate and MBA students, and is accompanied by a comprehensive instructor's manual.

Su questo libro

Recensione:

"Discusses a wide range of current research in the strategy area, and is well illustrated with examples from various industries and national settings. I believe it to be the best text on the market in both respects." Anne Huff, University of Illinois at Urbana–Champaign

Dalla quarta di copertina:

This best–selling strategy text has gained widespread recognition for its rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy.

The guiding principle of the book is to focus upon the fundamental determinants of business success – i.e. competitive advantage – and it draws heavily upon the concepts and theoretical insights of industrial economics. In the third edition, there is increased coverage of the behavioral aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation of performance, and the strategic planning process in corporations.

Su questa edizione

• Editore: Blackwell
• Data di pubblicazione: 1998
• ISBN 10: 0631207805
• ISBN 13: 9780631207801
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 472