Cases in Contemporary Strategy Analysis - Rilegato

Rilegato

ISBN 10: 0631213597 ISBN 13: 9780631213598

Casa editrice: Blackwell Pub, 1999

Riassunto

Cases for Contemporary Strategy Analysis has been developed to accompany Grant's best-selling strategic management text, but can also be used alongside other strategy texts.

• New, in-depth international cases.
  
• Can be used alongside the best-selling textbook Contemporary Strategy Analysis or as a stand alone text due to its broad view.
  
• Cases include Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, Amazon.Com and others.

Su questo libro

L'autore:

Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the author of Contemporary Strategy Analysis (4th Edition, Blackwells, 2001)

Kent E. Neupert is Associate Professor in the Department of International Business, Chinese University of Hong Kong.

Dalla quarta di copertina:

This second edition of Cases in Contemporary Strategy Analysis represents a continuing commitment to examining current business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the difficulties of decision-making.

The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well-known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy.

Used in conjunction with the best-selling Contemporary Strategy Analysis, Third Edition, or as a stand-alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world.

For further information including sample pages please visit: http://www.blackwellpublishers.co.uk/grant/

Su questa edizione

• Editore: Blackwell Pub
• Data di pubblicazione: 1999
• ISBN 10: 0631213597
• ISBN 13: 9780631213598
• Rilegatura: Copertina rigida
• Numero di pagine: 392
• Redattore: Grant Robert M., Neupert Kent E.