Marketing is a firmly established element of most fashion and clothing courses. This book was written to satisfy students' requirements and has a number of special qualities that make it essential reading for anyone involved in the fashion and clothing sectors of business. It discusses contemporary issues faced by fashion marketers, with up-to-date British and international examples. Theory and practice are well balanced with relevant examples to illustrate key concepts and principles. Concepts are made accessible and easy to apply to practical problems. Numerical concepts are clearly explained with worked examples. A distinctive overview of range planning combines sound design sense with commercial realism. A guide to further reading provides a firm foundation for all who wish to develop expertise in specialist areas like fashion market research, fashion advertising or fashion range planning.This book discusses the impact of the Internet on the marketing and distribution of fashion products and services. It embraces an integrated approach to marketing communications with new elements covering personal shopping and the use of celebrity endorsements. "Fashion Marketing" is largely based on the working and teaching experience of a team of experts from Newcastle Business School - a part of Northumbria University.
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Descrizione libro John Wiley and Sons, 2001. Paperback. Condizione libro: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice libro della libreria CHL1397495
Descrizione libro Blackwell Publishers, 2001. Condizione libro: Good. N/A. Ships from the UK. Shows some signs of wear, and may have some markings on the inside. Codice libro della libreria GRP90653083
Descrizione libro John Wiley & Sons 30/10/2001, 2001. Condizione libro: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice libro della libreria 7719-9780632051991
Descrizione libro John Wiley & Sons 30/10/2001, 2001. Condizione libro: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Codice libro della libreria 9053-9780632051991
Descrizione libro . Paperback. Condizione libro: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice libro della libreria GOR001431177
Descrizione libro . Paperback. Condizione libro: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice libro della libreria GOR003204099
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Descrizione libro John Wiley and Sons, 2001. Paperback. Condizione libro: Used; Good. Codice libro della libreria mon0001682346
Descrizione libro WileyBlackwell, 2001. Paperback. Condizione libro: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Codice libro della libreria mon0000351582
Descrizione libro Blackwell Publishers. PAPERBACK. Condizione libro: Very Good. 063205199X UK BASED SELLER SHIPS DAILY. Codice libro della libreria BB0014754