The Co-Marketing Solution: Strategic Marketing Through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Bases Selling, Accurate Roi Analyses O - Rilegato

Clark, Shawn

9780658000065: The Co-Marketing Solution: Strategic Marketing Through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Bases Selling, Accurate Roi Analyses O

Rilegato

ISBN 10: 0658000063 ISBN 13: 9780658000065

Casa editrice: Ntc Pub Group, 2000

Old-style co-op advertising is the "great cash giveaway," a multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The "Intel Inside" campaign is an example.)

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L'autore:

Shawn Clark is president and CEO of ACS TradeOne Marketing, which offers trade marketing consulting and administration services to more than 150 companies, including IBM and Sony.

Product Description:

Book by Clark Shawn

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