The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells - Brossura

Bly, Robert W.

Brossura

ISBN 10: 0658020994 ISBN 13: 9780658020995

Casa editrice: McGraw-Hill, 2003

Riassunto

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

Su questo libro

L'autore:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Dalla quarta di copertina:

Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy

In The Online Copywriter's Handbook, Robert Bly--one of the world's most honored copywriters and the bestselling author of The Copywriter's Handbook-- turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web.

While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different--often dramatically different! Look to The Online Copywriter's Handbook for inside tips on how to write brilliant copy for:

• Websites
• Home pages
• Internet direct mail
• Banner ads
• Landing pages
• E-zines
• Web-based documents
• And more!

Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!

Su questa edizione

• Editore: McGraw-Hill
• Data di pubblicazione: 2003
• ISBN 10: 0658020994
• ISBN 13: 9780658020995
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 336