Articoli correlati a Users Not Customers: Who Really Determines the Success...
Boardroom conversations are adapting to a new and brutal reality; there is no such thing as an offline business. And if you don't embrace digital, you'll be out of business altogether.
Blockbuster, AOL, Yahoo and Borders were all unstoppable, but they didn't see the new economic order coming. Google, Facebook, Groupon and Twitter barely existed at the turn of the millennium, but are now rocketing ahead.
Aaron Shapiro is CEO of HUGE, the leading digital agency which builds and operates websites that handle 150 million users a month and bring in $1.2 billion annually for their clients. That's the GDP of a small country. He thinks constantly about the most pressing issue in business today: how can businesses can use digital to thrive?
Shapiro has studied what the businesses succeeding today have in common, and in Users, Not Customers, he teaches us to recognise that it's not just customers who interact with the digital version of our organisations.
The businesses who are now roaring ahead put the interests and the digital experience of all of their users - employees, business partners, media and anyone else who interacts with you through digital channels - ahead of everything else, including their paying customers.
In a world were we are all users you have a choice: you can be sure that people are using your digital ecosystem, or you can be irrelevant.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione:
Aaron Shapiro wants to take over the world (Gavin O'Malley)
A must-read for anyone seeking to integrate digital experiences with their products and services (Ramon Casadesus-Masanell, Harvard Business School)
L'autore:
A must-read for anyone seeking to integrate digital experiences with their products and services (Ramon Casadesus-Masanell, Harvard Business School)
Aaron Shapiro specializes in helping global organizations embrace digital transformation and build online businesses. As CEO of HUGE, America's fastest-growing digital agency, he drives digital strategy for brands and companies including JetBlue, NBC Universal, Pepsi, Target and TimeWarner. He writes for Adweek and Fast Company.Prior to HUGE, he started technology companies and worked as a venture capitalist and management consultant.He received his MBA from Columbia University and BA from Harvard.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePortfolio Penguin
- Data di pubblicazione2011
- ISBN 10 0670920975
- ISBN 13 9780670920976
- RilegaturaCopertina flessibile
- Numero di pagine256
- Valutazione libreria
Compra usato
Condizioni: molto buonoThe book has been read, but is... Scopri di più su questo articolo
EUR 0,92
Spese di spedizione:
EUR 5,69
Da: Regno Unito a: U.S.A.
Altre edizioni note dello stesso titolo
I migliori risultati di ricerca su AbeBooks
Foto dell'editore
Users Not Customers: Who Really Determines the Success of Your Business
Editore:
Portfolio, 2011
ISBN 10: 0670920975
ISBN 13: 9780670920976
Antico o usato
Paperback
Quantità: 1 disponibili
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR005115945
Foto dell'editore
Users Not Customers: Who Really Determines the Success of Your Business
Editore:
Portfolio, 2011
ISBN 10: 0670920975
ISBN 13: 9780670920976
Antico o usato
Paperback
Quantità: 1 disponibili
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR005723188
Foto dell'editore
Users Not Customers: Who Really Determines the Success of Your Business
Editore:
-, 2011
ISBN 10: 0670920975
ISBN 13: 9780670920976
Antico o usato
Paperback
Quantità: 2 disponibili
Da: AwesomeBooks, Wallingford, Regno Unito
Paperback. Condizione: Very Good. Users Not Customers: Who Really Determines the Success of Your Business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780670920976
Immagini fornite dal venditore
Users Not Customers: Who Really Determines the Success of Your Business
Editore:
Portfolio Penguin, 2011
ISBN 10: 0670920975
ISBN 13: 9780670920976
Antico o usato
Brossura
Quantità: 1 disponibili
Da: WeBuyBooks 2, Rossendale, LANCS, Regno Unito
Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. A tan to the page edges/pages . Ex library copy with usual stamps & stickers. Codice articolo wbb0019958949
Foto dell'editore
Users Not Customers: Who Really Determines the Success of Your Business
Editore:
- -, 2011
ISBN 10: 0670920975
ISBN 13: 9780670920976
Antico o usato
Paperback
Quantità: 2 disponibili
Da: Bahamut Media, Reading, Regno Unito
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780670920976
Foto dell'editore
Users Not Customers: Who Really Determines the Success of Your Business
Editore:
Portfolio Penguin, 2011
ISBN 10: 0670920975
ISBN 13: 9780670920976
Antico o usato
Paperback
Quantità: 1 disponibili
Da: Greener Books, London, Regno Unito
Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 4638270
Foto dell'editore
Users Not Customers: Who Really Determines the Success of Your Business
Editore:
Portfolio, 2011
ISBN 10: 0670920975
ISBN 13: 9780670920976
Antico o usato
Paperback
Quantità: 1 disponibili
Da: dsmbooks, Liverpool, Regno Unito
Paperback. Condizione: Like New. Like New. book. Codice articolo D7F8-5-M-0670920975-6