Life's A Pitch: What the World's Best Sales People Can Teach Us All - Brossura

Delves Broughton, Philip

Brossura

ISBN 10: 0670921513 ISBN 13: 9780670921515

Casa editrice: Portfolio Penguin, 2012

Riassunto

Philip Delves Broughton. bestselling business author of What They Teach You at Harvard Business School, takes a sideways look at the greatest salespeople in Life's a Pitch.

What do the best rug seller in Tangier, the king of the US cable channels and the guru of the Japanese life insurance industry have in common? What makes the difference between an ordinary salesperson and the top 'gunslingers'?

Philip Delves Broughton - author of the bestselling What They Teach You At Harvard Business School - has journeyed around the world to meet living legends of sales from all walks of life. Their stories are at once insightful, human and humorous. Delves Broughton reveals the ingredients needed to make a perfect sale, and show us how commercial genius might live in all of us.

At every step of this journey we learn that selling - be it a product, person or even an idea - is something we all do every day. We are always pitching and presenting, trying to persuade people to accept us. Master the art of the sale and you will master the art of life.

'A marvellous book about selling, and life, and who we are and how we tick... dazzling' - Tom Peters, author of In Search of Excellence

'You can never look upon a sale in quite the same way again. Buy Life's a Pitch and be enlightened' - Adrian Wooldridge, The Economist

Philip Delves Broughton is the author of the international bestseller What They Teach You at Harvard Business School. He was born in Bangladesh and grew up in England. He served as the New York and Paris bureau chief for the Daily Telegraph, and he now writes for publications including the Financial Times, the Evening Standard, and the Wall Street Journal. In 2006 he received an M.B.A. from Harvard Business School. He lives in Connecticut with his wife and two sons.

Su questo libro

Recensione:

A marvellous book about selling, and life, and who we are and how we tick... dazzling (Tom Peters, author of In Search of Excellence)

You can never look upon a sale in quite the same way again. Buy Life's A Pitch and be enlightened (Adrian Wooldridge The Economist)

Like Malcolm Gladwell, Philip Delves Broughton is drawn to success stories where natural talent takes second place to hard work. His enthusiasm and admiration are contagious (Publishers Weekly)

Both inspiring and humbling, it sure as hell is a darn good read (Management Today)

L'autore:

Philip Delves Broughton is the author of the international bestseller What They Teach You at Harvard Business School. He was born in Bangladesh and grew up in England. He served as the New York and Paris bureau chief for the Daily Telegraph, and he now writes for publications including the Financial Times, the Evening Standard, and the Wall Street Journal. In 2006 he received an M.B.A. from Harvard Business School. He lives in Connecticut with his wife and two sons.

Su questa edizione

• Editore: Portfolio Penguin
• Data di pubblicazione: 2012
• ISBN 10: 0670921513
• ISBN 13: 9780670921515
• Rilegatura: Copertina flessibile
• Numero di pagine: 304