In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art
Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success?
But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.
The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.
Godin shows us how it's possible and convinces us why it's essential.
'If Seth Godin didn't exist, we'd need to invent him' Fast Company
'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes
Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
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Paperback. Condizione: new. Paperback. Aim higher than feels safe. Treat work as art. Seth Godin returns at his most inspirationalSeth Godin, marketing genius and the most popular business blogger in the world, is back to teach us why we should all treat our work as art.Creativity is both scarce and valuable. What was important in the old economy (conformity, standardization, interchangeability) has been turned on its head. What matters now is trust, permission, remarkability, leadership, and telling stories that spread. Whether you're a teacher, a doctor or a customer service rep you can make art if you care about why you went to work today and how you can be better at it tomorrow.Being an artist isn't a genetic disposition or a specific talent. It's an attitude; a hunger to seize new ground, make connections and work without a map. Steve Jobs was an artist, as were Henry Ford and Martin Luther King Jr. They saw something others didn't and then found the guts to do something about it.This is Seth Godin's most personal book yet - a pithy, inspirational call to arms. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780670922925
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