Articoli correlati a The Curve: From Freeloaders into Superfans: The Future...
For most of the last century, companies strived to sell more of the same products at the same prices. But the future is about variation: tailoring products for customers, and letting your biggest fans spend as much as they like on things they value.
The Curve shows us not to be afraid of giving some things away for free. Value lies in how you make people feel, by building communities, bespoke products and experiences. Small numbers of high spenders are enough to fuel a profitable business.
With stories drawn from artists, toymakers, sports, food, manufacturing and more, The Curve is nothing short of a business thinking revolution.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione:
An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit. (David Rowan, editor, WIRED)
From the commercial vortex of the internet, Lovell has neatly forged The Curve, a comprehensive consumer-buyer model any business can lucratively exploit. (The Observer)
Arresting. Lovell argues his case colourfully and fluently (Financial Times)
Business is changing. The days of one-size fits all are over. From pay-what-you-want pricing to niche customization, customers have come to expect (and demand) more. The Curve welcomes us to this new reality and shows us how to take advantage of the exciting opportunities it offers. (Jonah Berger, author of Contagious: Why Things Catch On)
Before reading this book, I was behind the curve. Now, I'm behind The Curve - as a supporter of Lovell's provocative and important thesis that marketers have to think very differently today about the relationship between pricing and value (Robert Cialdini, author of Influence)
L'autore:
From the commercial vortex of the internet, Lovell has neatly forged The Curve, a comprehensive consumer-buyer model any business can lucratively exploit. (The Observer)
Arresting. Lovell argues his case colourfully and fluently (Financial Times)
Business is changing. The days of one-size fits all are over. From pay-what-you-want pricing to niche customization, customers have come to expect (and demand) more. The Curve welcomes us to this new reality and shows us how to take advantage of the exciting opportunities it offers. (Jonah Berger, author of Contagious: Why Things Catch On)
Before reading this book, I was behind the curve. Now, I'm behind The Curve - as a supporter of Lovell's provocative and important thesis that marketers have to think very differently today about the relationship between pricing and value (Robert Cialdini, author of Influence)
Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Atari, Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. He is a columnist for Gamasutra, a contributor to the Wall Street Journal, and his articles have appeared in TechCrunch and Wired. He lives in London.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePortfolio Penguin
- Data di pubblicazione2013
- ISBN 10 0670923206
- ISBN 13 9780670923205
- RilegaturaCopertina flessibile
- Numero di pagine256
- Valutazione libreria
Compra usato
Condizioni: buonoPages can have notes/highlighting... Scopri di più su questo articolo
EUR 10,28
Spese di spedizione:
GRATIS
In U.S.A.
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The Curve
Editore:
Portfolio Penguin
(2013)
ISBN 10: 0670923206
ISBN 13: 9780670923205
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Paperback
Quantità: 1
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Valutazione libreria
Descrizione libro Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.8. Codice articolo G0670923206I3N00
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EUR 10,28
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Foto dell'editore
The Curve
Editore:
Portfolio Penguin
(2013)
ISBN 10: 0670923206
ISBN 13: 9780670923205
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.8. Codice articolo G0670923206I3N00
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The Curve: From Freeloaders into Superfans: The Future of Business
Editore:
Portfolio Penguin 01/t /03 O
(2013)
ISBN 10: 0670923206
ISBN 13: 9780670923205
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Quantità: 2
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Valutazione libreria
Descrizione libro Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780670923205
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Foto dell'editore
The Curve: From Freeloaders into Superfans: The Future of Business
Editore:
Portfolio Penguin 01/t /03 O
(2013)
ISBN 10: 0670923206
ISBN 13: 9780670923205
Antico o usato
Brossura
Quantità: 2
Da:
Valutazione libreria
Descrizione libro Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780670923205
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