Growing a Business - Brossura

Hawken, Paul

Brossura

ISBN 10: 0671671642 ISBN 13: 9780671671648

Casa editrice: Simon & Schuster, 1988

Riassunto

Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money—but only by you.

Nearly everyone harbors a secret dream of starting or owning a business. In fact, a million businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.

Paul Hawken—entrepreneur and bestselling author—wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy.

Using examples like Patagonia, Ben & Jerry’s Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.

Su questo libro

Recensione:

Kirkus Reviews A standout in an overcrowded field.

Entrepreneur ...a wonderful combination of hardheaded business acumen, plain common sense, humor, and warmth.

San Francisco Chronicle Growing a Business is highly readable....Its ideas on doing business deserve widespread circulation, discussion and recognition.

L'autore:

Paul Hawken is an environmentalist, entrepreneur, and author. His books include Growing a Business, The Magic of Findhorn, The Next Economy, and Seven Tomorrows, coauthored with James Ogilvy and Peter Schwartz.

Su questa edizione

• Editore: Simon & Schuster
• Data di pubblicazione: 1988
• ISBN 10: 0671671642
• ISBN 13: 9780671671648
• Rilegatura: Copertina flessibile
• Numero di pagine: 256