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How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.
With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosophy department and the University of Virginia's business school, the high-minded University of Chicago and for-profit DeVry University. He describes how universities "brand" themselves for greater appeal in the competition for top students; how academic super-stars are wooed at outsized salaries to boost an institution's visibility and prestige; how taxpayer-supported academic research gets turned into profitable patents and ideas get sold to the highest bidder; and how the liberal arts shrink under the pressure to be self-supporting.
Far from doctrinaire, Kirp believes there's a place for the market--but the market must be kept in its place. While skewering Philistinism, he admires the entrepreneurial energy that has invigorated academe's dreary precincts. And finally, he issues a challenge to those who decry the ascent of market values: given the plight of higher education, what is the alternative?
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The Marketing of Higher Education
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Shakespeare, Einstein, and the Bottom Line : The Marketing of Higher Education
Editore:
Harvard University Press, 2003
ISBN 10: 0674011465
ISBN 13: 9780674011465
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Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP86058011
Quantità: 1 disponibili
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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Editore:
Harvard University Press, 2004
ISBN 10: 0674011465
ISBN 13: 9780674011465
Antico o usato
Rilegato
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780674011465. Codice articolo 9031299
Quantità: 1 disponibili
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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Editore:
Harvard University Press, 2003
ISBN 10: 0674011465
ISBN 13: 9780674011465
Antico o usato
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. Codice articolo G0674011465I4N10
Quantità: 1 disponibili
Foto dell'editore
Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Editore:
Harvard University Press, 2003
ISBN 10: 0674011465
ISBN 13: 9780674011465
Antico o usato
Rilegato
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.45. Codice articolo G0674011465I2N00
Quantità: 1 disponibili
Foto dell'editore
Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Editore:
Harvard University Press, 2003
ISBN 10: 0674011465
ISBN 13: 9780674011465
Antico o usato
Rilegato
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. Codice articolo G0674011465I4N00
Quantità: 1 disponibili
Foto dell'editore
Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Editore:
Harvard University Press, United States, Cambridge, Mass, 2003
ISBN 10: 0674011465
ISBN 13: 9780674011465
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. How can you turn an English department into a revenue centre? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, this book takes us on a cross-country tour of the most powerful trend in academic life today - the rise of business values and the belief that efficiency, immediate practical usefulness and marketplace triumph are the best measures of a university's success. Author David Kirp relates stories of marketing incursions into places as diverse as New York University's philiosophy department and the University of Virginia's business school, the high-minded University of Chicago and for-profit DeVry Univerity. He describes how universities "brand" themselves for greater appeal in the competition for top students; how academic superstars are wooed at outsized salaries to boost an institution's visibility and prestige; how taxpayer-supported academic research gets turned into profitable patents and ideas get sold to the highest bidder; and how the liberal arts shrink under the pressure to be self-supporting. Far from doctrinaire, Kirp believes there's a place for the market - but the market must be kept in its place. While skewering Philistinism, he admires the entrepreneurial energy that has invigorated academe's dreary precincts. And finally, he issues a challenge to those who decry the ascent of market values: given the plight of higher education, what is the alternative? The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR005044476
Quantità: 1 disponibili
Foto dell'editore
Shakespeare, Einstein, and the Bottom Line : The Marketing of Higher Education
Editore:
Harvard University Press, 2003
ISBN 10: 0674011465
ISBN 13: 9780674011465
Antico o usato
Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 4602616-6
Quantità: 1 disponibili
Foto dell'editore
Shakespeare, Einstein, and the Bottom Line : The Marketing of Higher Education
Editore:
Harvard University Press, 2003
ISBN 10: 0674011465
ISBN 13: 9780674011465
Antico o usato
Rilegato
Da: Better World Books: West, Reno, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 4602616-6
Quantità: 1 disponibili
Foto dell'editore
Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Editore:
Harvard University Press, 2003
ISBN 10: 0674011465
ISBN 13: 9780674011465
Antico o usato
Rilegato
Da: Wonder Book, Frederick, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo P14Q-00105
Quantità: 2 disponibili
Foto dell'editore
Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Editore:
Harvard University Press, 2003
ISBN 10: 0674011465
ISBN 13: 9780674011465
Antico o usato
Rilegato
Da: Wonder Book, Frederick, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo A06H-00892
Quantità: 1 disponibili