“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese.
In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations.
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Descrizione libro Soft cover. Condizione: New. Harvard East Asian monographs, 224. Softcover volume, measuring approximately 6.25" x 9.25", is new, still in shrinkwrap. xv/445 pages. "In the early twentieth century, China began to import and then to manufacture thousands of consumer goods. These commodities changed the life of millions of Chinese, but the influx of imports and the desires they created threatened many in China. Politicians worried about trade deficits and new consumer lifestyles. Intellectuals, inspired by Western political economy, feared the loss of national sovereignty. And manufacturers wondered how they could survive the flood of inexpensive imports. This book argues that the responses of these groups to the emerging consumer culture helped define and spread modern Chinese nationalism.". Codice articolo ABE-1608249294706
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Descrizione libro Paperback or Softback. Condizione: New. China Made: Consumer Culture and the Creation of the Nation 1.39. Book. Codice articolo BBS-9780674016545
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Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9780674016545