Advertising Tower: Japanese Modernism And Modernity in the 1920s

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9780674021297: Advertising Tower: Japanese Modernism And Modernity in the 1920s

On a December morning in 1925, a newspaper journalist reported receiving 25 different handbills in an hour's walk in downtown Tokyo, advertising everything from Western-style clothing and furniture to sweet shops, charity organisations, phonograph recordings, plays, and films. The activities of advertisers, and the new entertainment culture and patterns of consumption that they promoted, helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the 20th Century. In particular, it explores the themes and formal strategies of the modernist literature that flourished in the 1920s, focusing on the work of Hagiwara Kyojiro (1899 - 1938) and Hayashi Fumiko (1903 - 1951). William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of 'mass media'. Hagiwara's conception of the poem and poet as an electric-radio 'advertising tower' provides an emblem for the aesthetic tensions and multiple discourses of technology, media, urbanism, commerce and propaganda that were circulating through the urban environment at the time; while Hayashi's work, with its references to popular songs, plays and movies, suggests an understanding of 'everyday life' as the interface between individual subjectivity and a highly mediated environment.

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William O. Gardner
Editore: HARVARD UNIVERSITY PRESS, United States (2006)
ISBN 10: 0674021290 ISBN 13: 9780674021297
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Descrizione libro HARVARD UNIVERSITY PRESS, United States, 2006. Hardback. Condizione libro: New. 230 x 152 mm. Language: English . Brand New Book. On a December morning in 1925, a newspaper journalist reported receiving 25 different handbills in an hour s walk in downtown Tokyo, advertising everything from Western-style clothing and furniture to sweet shops, charity organisations, phonograph recordings, plays, and films. The activities of advertisers, and the new entertainment culture and patterns of consumption that they promoted, helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the 20th Century. In particular, it explores the themes and formal strategies of the modernist literature that flourished in the 1920s, focusing on the work of Hagiwara Kyojiro (1899 - 1938) and Hayashi Fumiko (1903 - 1951). William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of mass media . Hagiwara s conception of the poem and poet as an electric-radio advertising tower provides an emblem for the aesthetic tensions and multiple discourses of technology, media, urbanism, commerce and propaganda that were circulating through the urban environment at the time; while Hayashi s work, with its references to popular songs, plays and movies, suggests an understanding of everyday life as the interface between individual subjectivity and a highly mediated environment. Codice libro della libreria AAH9780674021297

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William O. Gardner
Editore: HARVARD UNIVERSITY PRESS, United States (2006)
ISBN 10: 0674021290 ISBN 13: 9780674021297
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Descrizione libro HARVARD UNIVERSITY PRESS, United States, 2006. Hardback. Condizione libro: New. 230 x 152 mm. Language: English . Brand New Book. On a December morning in 1925, a newspaper journalist reported receiving 25 different handbills in an hour s walk in downtown Tokyo, advertising everything from Western-style clothing and furniture to sweet shops, charity organisations, phonograph recordings, plays, and films. The activities of advertisers, and the new entertainment culture and patterns of consumption that they promoted, helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the 20th Century. In particular, it explores the themes and formal strategies of the modernist literature that flourished in the 1920s, focusing on the work of Hagiwara Kyojiro (1899 - 1938) and Hayashi Fumiko (1903 - 1951). William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of mass media . Hagiwara s conception of the poem and poet as an electric-radio advertising tower provides an emblem for the aesthetic tensions and multiple discourses of technology, media, urbanism, commerce and propaganda that were circulating through the urban environment at the time; while Hayashi s work, with its references to popular songs, plays and movies, suggests an understanding of everyday life as the interface between individual subjectivity and a highly mediated environment. Codice libro della libreria AAH9780674021297

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Gardner, William O.
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Descrizione libro Harvard Univ Press. Condizione libro: BRAND NEW. BRAND NEW Hardcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 2362749

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William O Gardner
Editore: Harvard University Asia Center 2006-05-12, Cambridge, Mass. :|London (2006)
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Descrizione libro Harvard University Asia Center 2006-05-12, Cambridge, Mass. :|London, 2006. hardback. Condizione libro: New. Codice libro della libreria 9780674021297

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Descrizione libro Harvard University Press. Condizione libro: New. Brand New. Codice libro della libreria 0674021290

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Descrizione libro 2006. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria TH-9780674021297

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William O Gardner
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Descrizione libro Harvard University Press, 2006. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria WH-9780674021297

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William O. Gardner
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Descrizione libro Harvard University Press. Hardback. Condizione libro: new. BRAND NEW, Advertising Tower: Japanese Modernism and Modernity in the 1920s, William O. Gardner, On a December morning in 1925, a newspaper journalist reported receiving 25 different handbills in an hour's walk in downtown Tokyo, advertising everything from Western-style clothing and furniture to sweet shops, charity organisations, phonograph recordings, plays, and films. The activities of advertisers, and the new entertainment culture and patterns of consumption that they promoted, helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the 20th Century. In particular, it explores the themes and formal strategies of the modernist literature that flourished in the 1920s, focusing on the work of Hagiwara Kyojiro (1899 - 1938) and Hayashi Fumiko (1903 - 1951). William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of 'mass media'. Hagiwara's conception of the poem and poet as an electric-radio 'advertising tower' provides an emblem for the aesthetic tensions and multiple discourses of technology, media, urbanism, commerce and propaganda that were circulating through the urban environment at the time; while Hayashi's work, with its references to popular songs, plays and movies, suggests an understanding of 'everyday life' as the interface between individual subjectivity and a highly mediated environment. Codice libro della libreria B9780674021297

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GARDNER
ISBN 10: 0674021290 ISBN 13: 9780674021297
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Descrizione libro 2006. Hardback. Condizione libro: NEW. 9780674021297 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE0809123

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William O. Gardner
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ISBN 10: 0674021290 ISBN 13: 9780674021297
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Descrizione libro Harvard University Asia Center, 2006. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0674021290

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