The People's Car: A Global History of the Volkswagen Beetle

Valutazione media 4,09
( su 33 valutazioni fornite da GoodReads )
 
9780674050914: The People's Car: A Global History of the Volkswagen Beetle

At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile--the Volkswagen Beetle--was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle's success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar "economic miracle" and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People's Car presents an international cast of characters--executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers--who made the Beetle into a global icon. The Beetle's improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Rieger, Bernhard
ISBN 10: 0674050916 ISBN 13: 9780674050914
Nuovi Quantità: 5
Da
GreatBookPrices
(Columbia, MD, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Codice libro della libreria 19005904-n

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 17,05
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,45
In U.S.A.
Destinazione, tempi e costi

2.

Bernhard Rieger
Editore: Harvard University Press (2013)
ISBN 10: 0674050916 ISBN 13: 9780674050914
Nuovi Quantità: 1
Da
PBShop
(Wood Dale, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Harvard University Press, 2013. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780674050914

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 16,75
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,70
In U.S.A.
Destinazione, tempi e costi

3.

RIEGER
Editore: Harvard University Press
ISBN 10: 0674050916 ISBN 13: 9780674050914
Nuovi Quantità: > 20
Da
INDOO
(Avenel, NJ, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Harvard University Press. Condizione libro: New. Brand New. Codice libro della libreria 0674050916

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 18,55
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,24
In U.S.A.
Destinazione, tempi e costi

4.

Bernhard Rieger
Editore: Harvard University Press
ISBN 10: 0674050916 ISBN 13: 9780674050914
Nuovi Rilegato Quantità: 3
Da
THE SAINT BOOKSTORE
(Southport, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Harvard University Press. Hardback. Condizione libro: new. BRAND NEW, The People's Car: A Global History of the Volkswagen Beetle, Bernhard Rieger, At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile--the Volkswagen Beetle--was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle's success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar "economic miracle" and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People's Car presents an international cast of characters--executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers--who made the Beetle into a global icon. The Beetle's improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization. Codice libro della libreria B9780674050914

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 15,11
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,87
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Rieger, Bernhard
Editore: Harvard University Press
ISBN 10: 0674050916 ISBN 13: 9780674050914
Nuovi Rilegato Quantità: 1
Da
Movie Mars
(Indian Trail, NC, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Harvard University Press. Hardcover. Condizione libro: New. 0674050916 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 16268712

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 18,55
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,70
In U.S.A.
Destinazione, tempi e costi

6.

Rieger, Bernhard
Editore: Harvard University Press (2013)
ISBN 10: 0674050916 ISBN 13: 9780674050914
Nuovi Rilegato Quantità: 1
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Harvard University Press, 2013. Hardcover. Condizione libro: New. Codice libro della libreria 0674050916

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 19,76
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,77
In U.S.A.
Destinazione, tempi e costi

7.

Rieger, Berhard
Editore: Harvard University Press (2013)
ISBN 10: 0674050916 ISBN 13: 9780674050914
Nuovi Rilegato Quantità: 1
Da
English-Book-Service Mannheim
(Mannheim, Germania)
Valutazione libreria
[?]

Descrizione libro Harvard University Press, 2013. Condizione libro: New. Codice libro della libreria GH9780674050914

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 20,56
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 5,00
Da: Germania a: U.S.A.
Destinazione, tempi e costi

8.

Bernhard Rieger
ISBN 10: 0674050916 ISBN 13: 9780674050914
Nuovi Rilegato Quantità: 1
Da
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Hardcover. Condizione libro: New. 145mm x 41mm x 211mm. Hardcover. At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile--th.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 406 pages. 0.689. Codice libro della libreria 9780674050914

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 26,02
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

9.

Rieger, Bernhard
Editore: Harvard University Press (2013)
ISBN 10: 0674050916 ISBN 13: 9780674050914
Nuovi Rilegato Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Harvard University Press, 2013. Hardcover. Condizione libro: New. book. Codice libro della libreria 0674050916

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 26,76
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

10.

Bernhard Rieger
Editore: Harvard University Press
ISBN 10: 0674050916 ISBN 13: 9780674050914
Nuovi Rilegato Quantità: 6
Da
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Harvard University Press. Hardcover. Condizione libro: New. Hardcover. 416 pages. Dimensions: 8.3in. x 5.7in. x 1.6in.At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile-the Volkswagen Beetle-was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetles success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar economic miracle and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The Peoples Car presents an international cast of characters-executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers-who made the Beetle into a global icon. The Beetles improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Codice libro della libreria 9780674050914

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 24,15
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,66
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro