Accounting for Tastes - Brossura

Becker, Gary S.

Brossura

ISBN 10: 0674543572 ISBN 13: 9780674543577

Casa editrice: Harvard University Press, 1998

Riassunto

Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life previously considered off-limits by economists.

Su questo libro

L'autore:

Gary S. Becker is University Professor of Economics and Sociology at the University of Chicago. In 1992, he was awarded the Nobel Prize in Economics.

Product Description:

Economists generally accept as a given the old adage that there is no accounting for tastes. The author of this text disagrees, and confronts the problem of preferences and values: how they are formed and how they affect our behaviour. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This method illuminates many other realms of social life previously considered off-limits by economists.

Su questa edizione

• Editore: Harvard University Press
• Data di pubblicazione: 1998
• ISBN 10: 0674543572
• ISBN 13: 9780674543577
• Rilegatura: Copertina flessibile
• Numero di pagine: 278