The Emperors of Chocolate: Inside the Secret World of Hershey and Mars - Rilegato

Brenner, Joel Glenn

Rilegato

ISBN 10: 0679421904 ISBN 13: 9780679421900

Casa editrice: Random House Inc, 1999

Riassunto

Examining one of the most bitter rivalries in American business, a journalist journeys inside the secretive world of the Mars company; the life of its founder, innovative entrepreneur and autocrat Forrest Mars; and its long-time battle with Hershey. 25,000 first printing. Tour.

Su questo libro

Recensione:

Who won't appreciate Joël Glenn Brenner's impressive behind-the-scenes look at the two giants of the American candy business, Hershey and Mars? Fast-moving, fascinating accounts of business are rare, and rarer still are those filled with sweet secrets, compelling characters, and corporate intrigue. The Emperors of Chocolate has it all."                --G. Wayne Miller, author of Toy Wars

L'autore:

Joël Glenn Brenner began reporting on the candy business in 1989. She is the first and only journalist ever to gain access to the Mars company, and her Washington Post Magazine cover story on Mars won numerous prizes. She was recognized five times by the Financial News Journalism Reporter as one of the best financial journalists in the nation under the age of thirty. She is a 1989 graduate of the University of Missouri at Columbia and now lives in New York. She can be reached at www.JoelGlennBrenner.com.

Su questa edizione

• Editore: Random House Inc
• Data di pubblicazione: 1999
• ISBN 10: 0679421904
• ISBN 13: 9780679421900
• Rilegatura: Copertina rigida
• Numero di pagine: 366