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The Caterpillar Doesn't Know: How Personal Change Is Creating Organizational Change: How Personal Change Drives Organizational Change - Rilegato
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Complemented by charts, questionnaires, and real-life examples such as MasterCard, Pepsico, and Met Life, a guide for executives and managers shows them how to tailor their management techniques to anticipate consumer trends rather than follow them. 12,500 first printing.
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Kenneth R. Hey is a managing partner at Inferential Focus, a New York-based market-intelligence firm that specializes in detecting important economic, social, technological, and political changes in the United States and abroad. Mr. Hey directs the firm's research activities and translates its market intelligence into written briefings for clients. He lives in Atlanta.
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The Caterpillar Doesn't Know : How Personal Change is Creating Organizational Change
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Free Press, 1998
ISBN 10: 0684834294
ISBN 13: 9780684834290
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