If you're in the business of marketing or developing products and programs for kids, "What Kids Buy and Why" belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, "What Kids Buy and Why" is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things-- why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick. "What Kids Buy and Why" is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.
Book by Acuff Daniel
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Descrizione libro Free Press, 1998. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0684834480
Descrizione libro Free Press 1998-01-01, 1998. Hardcover. Condizione libro: New. 0684834480 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Codice libro della libreria TM-0684834480
Descrizione libro Free Press, 1998. Hardcover. Condizione libro: New. book. Codice libro della libreria 0684834480
Descrizione libro Free Press, 1998. Hardcover. Condizione libro: New. Codice libro della libreria P110684834480