Articoli correlati a Brand Leadership: Building Assets in an Information...
This work conceptualizes "brand architecture", examining how brands relate to each other and the dawn of Internet branding. It draws on more than 300 case studies of brand strategy from leading firms such as Ralph Lauren Polo Sport and Virgin Airlines.
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L'autore:
David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California, Berkeley. He is a consultant to dozens of companies, including AT&T, Coca Cola, MasterCard, and General Motors. He is the cofounder, with Erich Joachimsthaler of the firm Aaker-Joachimsthaler Prophet Brand Strategy. His previous books include BRAND LEADERSHIP and MANAGING BRAND EQUITY, both published by The Free Press.
Erich Joachimsthaler is the founder and CEO of Vivaldi Partners, a strategy, innovation, and marketing consulting company. He has published around 60 articles in academic journals centered on marketing issues. His most recent book focuses on the broadening strategic role of marketing in building growth businesses and is entitled: Hidden in Plain Sight: How to Find and Execute Your Company’s Next Growth Strategy
Erich Joachimsthaler is the founder and CEO of Vivaldi Partners, a strategy, innovation, and marketing consulting company. He has published around 60 articles in academic journals centered on marketing issues. His most recent book focuses on the broadening strategic role of marketing in building growth businesses and is entitled: Hidden in Plain Sight: How to Find and Execute Your Company’s Next Growth Strategy
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreFree Press
- Data di pubblicazione2000
- ISBN 10 0684866455
- ISBN 13 9780684866451
- RilegaturaCopertina rigida
- Numero di pagine352
- Valutazione libreria
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Condizioni: molto buonoBrand Leadership: Building Assets... Scopri di più su questo articolo
EUR 7,12
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EUR 5,25
Da: Regno Unito a: U.S.A.
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Brand Leadership: Building Assets in an Information Economy
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Descrizione libro Hardcover. Condizione: Very Good. Brand Leadership: Building Assets in an Information Economy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780684866451
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Brand Leadership: Building Assets in an Information Economy
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Valutazione libreria
Descrizione libro Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780684866451
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EUR 7,12
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Brand Leadership
Editore:
Free Press
(2000)
ISBN 10: 0684866455
ISBN 13: 9780684866451
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Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780684866451. Codice articolo 7091590
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Foto dell'editore
Brand Leadership: Building Assets in an Information Economy
Editore:
Free Press
(2000)
ISBN 10: 0684866455
ISBN 13: 9780684866451
Antico o usato
Rilegato
Quantità: 1
Da:
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Descrizione libro Hardcover. Condizione: Fine. name inside. otherwise a fine copy. Codice articolo mon0000049917
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EUR 20,70
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