Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today) - Brossura

Schor, Juliet B.

Brossura

ISBN 10: 0684870568 ISBN 13: 9780684870564

Casa editrice: Scribner, 2005

Riassunto

The award-winning author of The Overworked American and The Overspent American examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children. Reprint. 50,000 first printing.

Su questo libro

Recensione:

"Born to Buy is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough."
-- Amy Bloom, O, The Oprah Magazine

"An artfully argued, important expose."
-- BusinessWeek

"A wake-up call."
-- Los Angeles Times

L'autore:

Juliet B. Schor is the award-winning author of The Overworked American and The Overspent American. A recognized expert on consumerism, economics, and family studies, she teaches at Boston College and lives in Newton, Massachusetts.

Su questa edizione

• Editore: Scribner
• Data di pubblicazione: 2005
• ISBN 10: 0684870568
• ISBN 13: 9780684870564
• Rilegatura: Copertina flessibile
• Numero di pagine: 304