Articoli correlati a What Kids Buy: The Psychology of Marketing to Kids
Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you - among other things - why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ and why kids of all ages love slapstick.
Special features include an innovative matrix for speedy, accurate product analysis and program development; a clear, step-by-step process for making decisions that increase your product's appeal to kids; and tools and techniques for creating characters that kids love.
Special features include an innovative matrix for speedy, accurate product analysis and program development; a clear, step-by-step process for making decisions that increase your product's appeal to kids; and tools and techniques for creating characters that kids love.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
Robert H. Reiher serves as Vice President and Director of Research for Youth Market System Consulting.
Product Description:
Book by Acuff Daniel Reiher Robert H
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreTouchstone
- Data di pubblicazione1999
- ISBN 10 0684871173
- ISBN 13 9780684871172
- RilegaturaCopertina flessibile
- Numero di pagine216
- Valutazione libreria
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What Kids Buy and Why The Psychology of Marketing to Kids
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Descrizione libro PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9780684871172
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What Kids Buy: The Psychology of Marketing to Kids
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Touchstone
(1999)
ISBN 10: 0684871173
ISBN 13: 9780684871172
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Descrizione libro Paperback. Condizione: NEW. Clean and crisp and new!. Codice articolo 3531153597
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What Kids Buy (Paperback)
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Simon & Schuster, New York
(1999)
ISBN 10: 0684871173
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Descrizione libro Paperback. Condizione: new. Paperback. If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things-why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: * an innovative matrix for speedy, accurate product analysis and program development * a clear, step-by-step process for making decisions that increase your product's appeal to kids * tools and techniques for creating characters that kids love Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780684871172
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What Kids Buy: The Psychology of Marketing to Kids
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ISBN 13: 9780684871172
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