What Price the Moral High Ground?: How to Succeed without Selling Your Soul

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9780691006727: What Price the Moral High Ground?: How to Succeed without Selling Your Soul


Financial disasters--and stories of the greedy bankers who precipitated them--seem to underscore the idea that self-interest will always trump concerns for the greater good. Indeed, this idea is supported by the prevailing theories in both economics and evolutionary biology. But is it valid?


In What Price the Moral High Ground?, economist and social critic Robert Frank challenges the notion that doing well is accomplished only at the expense of doing good. Frank explores exciting new work in economics, psychology, and biology to argue that honest individuals often succeed, even in highly competitive environments, because their commitment to principle makes them more attractive as trading partners.


Drawing on research he has conducted and published over the past decade, Frank challenges the familiar homo economicus stereotype by describing how people create bonds that sustain cooperation in one-shot prisoner's dilemmas. He goes on to describe how people often choose modestly paid positions in the public and nonprofit sectors over comparable, higher-paying jobs in the for-profit sector; how studying economics appears to inhibit cooperation; how social norms often deter opportunistic behavior; how a given charitable organization manages to appeal to donors with seemingly incompatible motives; how concerns about status and fairness affect salaries in organizations; and how socially responsible firms often prosper despite the higher costs associated with their business practices.


Frank's arguments have important implications for the conduct of leaders in private as well as public life. Tossing aside the model of the self-interested homo economicus, Frank provides a tool for understanding how to better structure organizations, public policies, and even our own lives.


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From the Back Cover:


"I loved this book. It makes sense of key economic behaviors not well explained by other models, through a combination of theory, examples, and clever experiments. Clearly written, it will be easily understood not only by economists but also noneconomists. Vintage Frank."--Shlomo Maital, author of Executive Economics


"Robert Frank takes us beyond the economic notion of rationality, pointing to the norms that guide people, their social status, and character, and make them seem nicer than economic theory would have them be. He adds an interesting twist to the story by showing that those who are subjected to theory may actually be less nice, less cooperative than others."--Arjo Klamer, editor of Conversations with Economists and The Value of Culture


About the Author:

Robert H. Frank is Henrietta Johnson Louis Professor of Economics at Cornell University's Johnson School of Management. He is the author of "Choosing the Right Pond, Passions Within Reason", and "Luxury Fever" (Princeton), and he is the coauthor of "The Winner-Take-All Society". Frank is also a regular contributor to the Economic Scene column in the "New York Times".

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Frank, Robert H.
Editore: Princeton Univ Press (2003)
ISBN 10: 0691006725 ISBN 13: 9780691006727
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Descrizione libro Princeton Univ Press, 2003. Hardcover. Condizione libro: New. Condizione sovraccoperta: New. 1st Edition... NEW/UNUSED/UNMARKED/UNREAD from the Publisher. Not a Remainder, Return, or Previously Owned. U.S. Domestic Tracking/Confirmation Included. Via USPS, Will Ship International, APO/FPO/DPO, PO Boxes, all US 50 States/Territories, Priority and please inquire for Express. All orders are packed carefully/securely, with packing materials to help with quality control, so you may receive your order as described or better, and shipped directly from our facility to provide fast/personal service. We do our best to ship before expected shipping date and provide honest descriptions. Please contact us anytime for assistance. Thank you for your business! Language: eng Language: eng Language: eng. Codice libro della libreria ABE-1300046611

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Descrizione libro U.S.A.: Princeton University Press, 2003. Hardcover. Condizione libro: New. Condizione sovraccoperta: New. 1st Edition. 12613, 1ST PRINTING Language: eng. Codice libro della libreria 2D-134-I

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