Brand. New - Rilegato

Rilegato

ISBN 10: 069107061X ISBN 13: 9780691070612

Casa editrice: Princeton Univ Dept of Art &, 2000

Riassunto

A wide-ranging cultural exploration of brand identity takes readers into the heart of consumerism, from Chinese shopping centers to the headquarters of Coca-Cola, in a collection of essays by historians, anthropologists, designers, and cultural critics.

Su questo libro

Recensione

"Brand.New's balanced history yields two fundamental insights: First, that despite increasingly sophisticated methods of delivery, the basic messages of advertising and the core appeal of branded merchandise have changed little over the past century; and second, that over the same period, the prevalence of advertising and branded merchandise has exploded, penetrating into increasingly intimate corners of life."--Jason Sholl, Lingua Franca

"A coffee table book sprinkled with substantive essays . . . There may seem to be something odd, decadent even, about so lavish a book filled largely with commercial imagery that many of us see every day."--Thomas Hine, Wilson Quarterly

"A collection of smart essays on how and why our culture is obsessed by brand-name goods. The surprise is that it's also a coffee-table book, whose essays are accompanied by 200 color plates of brands, stores, signs, and other examples of commercialism that look good enough to eat . . . Brand.New is a sourcebook for consumer culture."--Glen Helfand, San Francisco Bay Guardian

Contenuti

Acknowledgements 7
Notes on Contributors 8
1. IN GOODS WE TRUST 18
Signature Value by Paola Antonelli 52
A Brand New Britain? by Jonathan Woodham 56
Branding = Distinctive Authenticity by Stefano Marzano 58
Brand Associations through Advertising by Charlotte Cotton 60
Diesel - For Successful Branding? by Jane Pavitt 64
Wolf Brands in Sheep's Clothing by Russell W. Belk 68
2. TIES THAT BIND: BRANDS, CONSUMERS AND BUSINESSES
Patrick Barwtse, Andrea Dunham and Mark Ritson 70
Why Do We Buy Counterfeits? by Kent Grayson 98
Consumer Proactivity by Mark Ritson 102
Japanese High-School Girl Brand by Sharon Kinsella 104
At Home with the Joneses by Jane Pavitt 106
3. ALL THE WORLD'S A STORE: THE SPACES OF SHOPPING Aaron Betsliy 108
Packaging Petroleum by Helen Jones 144
From Object to Experience by Guy Julier 148
Great Mall of the People by Andrew Bolton 150
Supermarket Futures by Raehel Bowlby 152
4. BRANDING THE INDIVIDUAL by Jane Pavitt 154
Moving Things by Celia Lury 176
Thinking with Things by Celia Lury 178
Hello Kitty Gareth Williams 180
Brand Not-So-New Ahson Clarke 182
5. THE POINT OF PURCHASE? Gareth Williams 184
Notes 214
Bibliography 217
Credit Lines 220
Index 221

Su questa edizione

• Editore: Princeton Univ Dept of Art &
• Data di pubblicazione: 2000
• ISBN 10: 069107061X
• ISBN 13: 9780691070612
• Rilegatura: Copertina rigida
• Numero di pagine: 224
• Redattore: Pavitt Jane