How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network

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9780691167367: How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network

In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream-and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn't-and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet.

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About the Author:

Shane Greenstein is the Kellogg Chair in Information Technology and professor of management and strategy at Northwestern University’s Kellogg School of Management, and codirector of the program on the economics of digitization at the National Bureau of Economic Research. His books include Diamonds Are Forever, Computers Are Not and Standards and Public Policy.

Dalla quarta di copertina:

“Greenstein has written one of the most important books available about how the Internet came into existence, commercialized, and became so important in American life. It will be the standard work on the subject for many years. It is also a great read.”—James W. Cortada, author of The Essential Manager: How to Thrive in the Global Information Jungle

“This book starts at the moment when most histories of the Internet end, providing a comprehensive and engaging explanation of how an academically oriented research network transformed so quickly and completely into the commercial infrastructure of the early twenty-first century.”—Nathan L. Ensmenger, author of The Computer Boys Take Over: Computers, Programmers, and the Politics of Technical Expertise

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Greenstein, Shane
Editore: PRINCETON UNIV. PRESS (2015)
ISBN 10: 0691167362 ISBN 13: 9780691167367
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Descrizione libro PRINCETON UNIV. PRESS, 2015. Soft cover. Condizione libro: New. This is an advance reading, soft cover, uncorrected proof copy. These editions are issued prior to publication in small numbers and often are marked as first edition. FULL COLOR COVER .REFERENCES AND PHOTOS.NO INDEX. Codice libro della libreria 000604

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Descrizione libro Condizione libro: New. US Edition Book In Mint condition. Shipping with Trackable Method. Codice libro della libreria 0691167362-TOS

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Descrizione libro Princeton University Press, United States, 2015. Hardback. Condizione libro: New. 229 x 152 mm. Language: English . Brand New Book. In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream--and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn t--and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet. Codice libro della libreria AAU9780691167367

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Descrizione libro Princeton University Press, United States, 2015. Hardback. Condizione libro: New. 229 x 152 mm. Language: English . Brand New Book. In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream--and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn t--and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet. Codice libro della libreria AAU9780691167367

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Descrizione libro Princeton University Press, 2015. Condizione libro: New. Series: The Kauffman Foundation Series on Innovation and Entrepreneurship. Num Pages: 488 pages, 20 halftones. 8 line illus. 13 tables. BIC Classification: UBW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 245 x 165 x 38. Weight in Grams: 854. . 2015. Hardcover. . . . . . Codice libro della libreria V9780691167367

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Descrizione libro Princeton University Press. Hardback. Condizione libro: new. BRAND NEW, How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network, Shane Greenstein, In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream--and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn't--and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet. Codice libro della libreria B9780691167367

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Descrizione libro Princeton University Press. Condizione libro: New. Series: The Kauffman Foundation Series on Innovation and Entrepreneurship. Num Pages: 488 pages, 20 halftones. 8 line illus. 13 tables. BIC Classification: UBW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 245 x 165 x 38. Weight in Grams: 854. . 2015. Hardcover. . . . . Books ship from the US and Ireland. Codice libro della libreria V9780691167367

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Descrizione libro Princeton University Press, 2015. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria WP-9780691167367

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Descrizione libro Hardback. Condizione libro: New. Not Signed; In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were. book. Codice libro della libreria ria9780691167367_rkm

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