How Behavior Spreads: The Science of Complex Contagions - Brossura

Centola, Damon

Brossura

ISBN 10: 0691202427 ISBN 13: 9780691202426

Casa editrice: Princeton Univ Pr, 2020

Riassunto

A new, counterintuitive theory for how social networks influence the spread of behavior

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior—in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

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Informazioni sull?autore

Damon Centola is professor of communication, sociology, and engineering at the University of Pennsylvania, where he is also senior fellow at the Leonard Davis Institute of Health Economics and director of the Network Dynamics Group.

Dettagli dell?edizione

• Editore: Princeton Univ Pr
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 10: 0691202427
• ISBN 13: 9780691202426
• Rilegatura: Copertina flessibile
• Numero di pagine: 296
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile