The Art of Asking Questions: Studies in Public Opinion (3) - Rilegato

Payne, Stanley Le Baron

Rilegato

ISBN 10: 0691643067 ISBN 13: 9780691643069

Casa editrice: Princeton Univ Pr, 2016

Riassunto

While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results.

Originally published in 1951.

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Su questa edizione

• Editore: Princeton Univ Pr
• Data di pubblicazione: 2016
• ISBN 10: 0691643067
• ISBN 13: 9780691643069
• Rilegatura: Copertina rigida
• Numero di pagine: 266