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Popcorn, Faith; Marigold, Lys

ISBN 10: 0694515337 ISBN 13: 9780694515332

Casa editrice: Harperaudio, 1996

Riassunto

The best-selling author of The Popcorn Report offers listeners guidelines for using major societal trends--including "anchoring," "clanning," and "pleasure revenge"--to make choices for improving career, relationships, lifestyle, and appearance. Read by Faith Popcorn. Simultaneous.

Su questo libro

L'autore:

Faith Popcorn, bestselling author of The Popcorn Report and chairman of BrainReserve, Inc., the New York-based marketing consulting firm she founded in 1974, is recognized as America's foremost trend expert. Identifying such sweeping societal concepts as "Cocooning," "Cashing Out," "FemaleThink," and "Pleasure Revenge," she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace. As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity.

Documented as having a 95% accuracy rate, Popcorn correctly predicted the demand for fresh foods, four-wheel drives, and the failure of New Coke. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping. Her hour-long seminar, which focuses on how today's trends are affecting consumer lifestyles and purchase behavior, has been presented to thousands of audiences across the globe.

Popcorn is a graduate of New York University and New York's High School for the Performing Arts. She lives and works in Manhattan and Wainscott, New York.

Product Description:

Book by Faith Popcorn Lys Marigold

Su questa edizione

• Editore: Harperaudio
• Data di pubblicazione: 1996
• ISBN 10: 0694515337
• ISBN 13: 9780694515332
• Rilegatura: Audio Cassetta