Once upon an American Dream: The Story of Euro Disneyland

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9780700609895: Once upon an American Dream: The Story of Euro Disneyland

Branded a "cultural Chernobyl" and the "tragic kingdom", the Euro Disney resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free "mocktails", surly employees, even colours too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a former Euro Disney employee who knows what the park meant to its visitors, goes beyond media bites and academic scorn to examine Europe's love/hate relationship with Euro Disneyland and some of the undiscussed issues surrounding it. "Once Upon an American Dream" is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty's Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to "import" a popular form of American entertainment. Lainsbury tells how the Walt Disney company came to build a European park and locate it in France, how political negotiations affected its design and development, how it was promoted to continental audiences and what caused its widely publicized financial woes before being rescued by a real prince from Saudi Arabia. He reveals what it took to win back the hearts of skeptical Europeans - such as serving wine, selling flashy merchandise and placating the disgruntled workers. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the 21st century. Ultimately, Lainsbury shows that cultural imperialism is not an exlcusively American phenomenon but a global corporate strategy - and that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. "Once Upon an American Dream" is a fairy tale for our times, reminding us that, for all the critical huffing and puffing, the creation and marketing of pleasure is what Euro Disneyland is all about.

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Lainsbury, Andrew
Editore: Univ Kansas Press
ISBN 10: 070060989X ISBN 13: 9780700609895
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Descrizione libro Univ Kansas Press. Condizione libro: BRAND NEW. BRAND NEW Hardcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 2104901

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Andrew Lainsbury
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Descrizione libro University Press of Kansas, 2000. Hardcover. Condizione libro: New. book. Codice libro della libreria 070060989X

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Descrizione libro University Press of Kansas, 2000. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria I1-9780700609895

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Andrew Lainsbury
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Descrizione libro University Press Of Kansas, 2000. Hardcover. Condizione libro: New. First Edition. Codice libro della libreria DADAX070060989X

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Descrizione libro University Press of Kansas. Hardcover. Condizione libro: New. Hardcover. 304 pages. Dimensions: 11.8in. x 5.4in. x 1.0in.Branded a cultural Chernobyl and the tragic kingdom, the Euro Disney Resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free mocktails, surly employees, even colors too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answersAfter so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a former Euro Disney employee who knows what the park meant to its visitors, goes beyond media bites and academic scorn to examine Europes lovehate relationship with Euro Disneyland and some of the undiscussed issues surrounding it. Once Upon an American Dream is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beautys Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to import a popular form of American entertainment. Lainsbury tells how the Walt Disney Company came to build a European park and locate it in France, how political negotiations affected its design and development, how it was promoted to continental audiences, and what caused its widely publicized financial woes before being rescued by a real prince from Saudi Arabia. He reveals what it took to win back the hearts of skeptical Europeanssuch as serving wine, selling flashy merchandise, and placating disgruntled workers. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the twenty-first century. Ultimately, Lainsbury shows that cultural imperialism is not an exclusively American phenomenon but a global corporate strategyand that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. Once Upon an American Dream is a fairy tale for our times, reminding us that, for all the critical huffing and puffing, the creation and marketing of pleasure is what Euro Disneyland is all about. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Codice libro della libreria 9780700609895

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ISBN 10: 070060989X ISBN 13: 9780700609895
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Descrizione libro University Press of Kansas 2000-03-22, 2000. Hardcover. Condizione libro: New. First Edition ~1st P. 070060989X We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Codice libro della libreria TM-070060989X

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Lainsbury, Andrew
Editore: University Press of Kansas (2017)
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Descrizione libro University Press of Kansas, 2017. Hardcover. Condizione libro: New. This item is printed on demand. Codice libro della libreria 070060989X

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Andrew Lainsbury
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Descrizione libro University Press of Kansas, United States, 2000. Hardback. Condizione libro: New. New.. 299 x 137 mm. Language: English . Brand New Book ***** Print on Demand *****. Branded a cultural Chernobyl and the tragic kingdom , the Euro Disney resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free mocktails , surly employees, even colours too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a former Euro Disney employee who knows what the park meant to its visitors, goes beyond media bites and academic scorn to examine Europe s love/hate relationship with Euro Disneyland and some of the undiscussed issues surrounding it. Once Upon an American Dream is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty s Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to import a popular form of American entertainment. Lainsbury tells how the Walt Disney company came to build a European park and locate it in France, how political negotiations affected its design and development, how it was promoted to continental audiences and what caused its widely publicized financial woes before being rescued by a real prince from Saudi Arabia. He reveals what it took to win back the hearts of skeptical Europeans - such as serving wine, selling flashy merchandise and placating the disgruntled workers. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the 21st century. Ultimately, Lainsbury shows that cultural imperialism is not an exlcusively American phenomenon but a global corporate strategy - and that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. Once Upon an American Dream is a fairy tale for our times, reminding us that, for all the critical huffing and puffing, the creation and marketing of pleasure is what Euro Disneyland is all about. Codice libro della libreria APC9780700609895

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Andrew Lainsbury
Editore: University Press of Kansas, United States (2000)
ISBN 10: 070060989X ISBN 13: 9780700609895
Nuovi Rilegato Quantità: 10
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Descrizione libro University Press of Kansas, United States, 2000. Hardback. Condizione libro: New. New.. 299 x 137 mm. Language: English . Brand New Book ***** Print on Demand *****.Branded a cultural Chernobyl and the tragic kingdom , the Euro Disney resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free mocktails , surly employees, even colours too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a former Euro Disney employee who knows what the park meant to its visitors, goes beyond media bites and academic scorn to examine Europe s love/hate relationship with Euro Disneyland and some of the undiscussed issues surrounding it. Once Upon an American Dream is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty s Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to import a popular form of American entertainment. Lainsbury tells how the Walt Disney company came to build a European park and locate it in France, how political negotiations affected its design and development, how it was promoted to continental audiences and what caused its widely publicized financial woes before being rescued by a real prince from Saudi Arabia. He reveals what it took to win back the hearts of skeptical Europeans - such as serving wine, selling flashy merchandise and placating the disgruntled workers. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the 21st century. Ultimately, Lainsbury shows that cultural imperialism is not an exlcusively American phenomenon but a global corporate strategy - and that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. Once Upon an American Dream is a fairy tale for our times, reminding us that, for all the critical huffing and puffing, the creation and marketing of pleasure is what Euro Disneyland is all about. Codice libro della libreria APC9780700609895

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Andrew Lainsbury
Editore: University Press of Kansas
ISBN 10: 070060989X ISBN 13: 9780700609895
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Descrizione libro University Press of Kansas. Hardback. Condizione libro: new. BRAND NEW PRINT ON DEMAND., Once Upon an American Dream: The Story of Euro Disneyland, Andrew Lainsbury, Branded a "cultural Chernobyl" and the "tragic kingdom", the Euro Disney resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free "mocktails", surly employees, even colours too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a former Euro Disney employee who knows what the park meant to its visitors, goes beyond media bites and academic scorn to examine Europe's love/hate relationship with Euro Disneyland and some of the undiscussed issues surrounding it. "Once Upon an American Dream" is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty's Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to "import" a popular form of American entertainment. Lainsbury tells how the Walt Disney company came to build a European park and locate it in France, how political negotiations affected its design and development, how it was promoted to continental audiences and what caused its widely publicized financial woes before being rescued by a real prince from Saudi Arabia. He reveals what it took to win back the hearts of skeptical Europeans - such as serving wine, selling flashy merchandise and placating the disgruntled workers. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the 21st century. Ultimately, Lainsbury shows that cultural imperialism is not an exlcusively American phenomenon but a global corporate strategy - and that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. "Once Upon an American Dream" is a fairy tale for our times, reminding us that, for all the critical huffing and puffing, the creation and marketing of pleasure is what Euro Disneyland is all about. Codice libro della libreria B9780700609895

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