Articoli correlati a Decoding Advertisements: Ideology and Meaning in Advertising
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
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L'autore:
Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993)
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreCalder & Boyars
- Data di pubblicazione1978
- ISBN 10 0714526142
- ISBN 13 9780714526140
- RilegaturaCopertina rigida
- Numero di pagine180
- Valutazione libreria
Compra usato
Condizioni: mediocreThis is an ex-library book and... Scopri di più su questo articolo
EUR 16,71
Spese di spedizione:
EUR 13,88
Da: Regno Unito a: U.S.A.
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Foto dell'editore
Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum S.)
Editore:
Calder & Boyars
(1978)
ISBN 10: 0714526142
ISBN 13: 9780714526140
Antico o usato
Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0714526142. Codice articolo 9171811
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EUR 16,71
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Foto dell'editore
Decoding Advertisements: Ideology and Meaning in Advertising (Ideas in Progress)
Editore:
Marion Boyars
(1978)
ISBN 10: 0714526142
ISBN 13: 9780714526140
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Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro hardcover. Condizione: GOOD. Condizione sovraccoperta: ACCEPTABLE. PLEASE NOTE: This item comes from a smoker's apartment. 180 clean, unmarked, tight pages with light tanning; penciled price on upper front flyleaf; cover is clean and sturdy with some tanning on edges; dust jacket has tears on upper and lower back edges and an abrasion on fore-edge. Codice articolo 81989U
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EUR 28,86
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Foto dell'editore
Ideas in Progress: Decoding Advertisements: Ideology and Meaning in Advertising
Editore:
Marion Boyars
(1978)
ISBN 10: 0714526142
ISBN 13: 9780714526140
Antico o usato
Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0714526142. Codice articolo 9843882
Compra usato
EUR 22,86
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Foto dell'editore
Decoding Advertisements: Ideology and Meaning in Advertising (Ideas in Progress)
Editore:
Marion Boyars
(1978)
ISBN 10: 0714526142
ISBN 13: 9780714526140
Antico o usato
Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro hardcover. Condizione: Acceptable. No Dust Jacket. No Cds. book. Codice articolo D8S0-3-M-0714526142-2
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EUR 119,33
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