A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated.
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Jeremy Myerson is professor of design studies and co-director of the Helen Hamlyn Research Centre at The Royal College of Art in London, and former Editor of Design Week and of Creative Review.Rick Poyner writes on design and the visual arts. He is founder of Eye magazine, the acclaimed international review of graphic communication, which he edited from 1990-97. His books include Typographica, Obey The Giant: Life in the Image World, Profile and, most recently, No More Rules.David Gibbs has been editorial consultant to Pentagram since the 1970s. He is editor of Pentagram: The Compendium, also published by Phaidon.Review:
'Fletcher probably gets bored with always being on the receiving end of praise, but his work is simply terrific - buy this book.' (FX) 'One of the best graphic design books ever published.' (Critique) 'This remarkable magpie hoard of words and pictures forces one to reconsider the relationship between thinking and looking, telling and showing. And as one had every reason to expect, Fletcher's own drawings and graphics are delightful.' (Jonathan Miller, Theatre Director and Author) 'These postcards should keep Royal Mail busy in the coming months and find a home on every graphic studio's noticeboard.' (Design Week) ' A rather specail collection...will go down just as well with your Auntie Mavies as with your lawyer, bin man and coolest friends.' (Homes & Interiors)
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Descrizione libro Phaidon Press. Hardcover. Condizione libro: New. 0714833541 New Condition. Codice libro della libreria NEW6.0361407
Descrizione libro Phaidon Press, 1996. Hardcover. Condizione libro: New. Codice libro della libreria P110714833541
Descrizione libro Phaidon Press, 1996. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0714833541