Paul Rand. Ediz. inglese

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9780714839943: Paul Rand. Ediz. inglese

Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand's career spanned almost seven decades and numerous chapters of design history. Rand's own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.

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Heller, Steven; Hofmann, Armin
Editore: Phaidon Press, U.S.A. (2000)
ISBN 10: 0714839949 ISBN 13: 9780714839943
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Descrizione libro Phaidon Press, U.S.A., 2000. Soft cover. Condizione libro: New. Codice libro della libreria 0052993

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Heller, Steven; Hofmann, Armin
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807148399430000000

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Heller, Steven; Hofmann, Armin
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ISBN 10: 0714839949 ISBN 13: 9780714839943
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Descrizione libro Phaidon Press Ltd, United Kingdom, 2000. Paperback. Condizione libro: New. New edition. 290 x 254 mm. Language: English . Brand New Book. Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a problem-solving approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand s career spanned almost seven decades and numerous chapters of design history. Rand s own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand s former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay. Codice libro della libreria AA99780714839943

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Heller, Steven; Hofmann, Armin
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Descrizione libro Paperback. Condizione libro: New. Not Signed; Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. book. Codice libro della libreria ria9780714839943_rkm

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Heller, Steven; Hofmann, Armin
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Descrizione libro Phaidon Press Ltd. Paperback. Condizione libro: new. BRAND NEW, Paul Rand (New edition), Jessica Helfand, Steven Heller, Armin Hofmann, George Lois, Armin Hofmann, Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand's career spanned almost seven decades and numerous chapters of design history. Rand's own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay. Codice libro della libreria B9780714839943

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Heller, Steven; Hofmann, Armin
Editore: Phaidon Press Ltd, United Kingdom (2000)
ISBN 10: 0714839949 ISBN 13: 9780714839943
Nuovi Paperback Quantità: 10
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Descrizione libro Phaidon Press Ltd, United Kingdom, 2000. Paperback. Condizione libro: New. New edition. 290 x 254 mm. Language: English . Brand New Book. Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a problem-solving approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand s career spanned almost seven decades and numerous chapters of design history. Rand s own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand s former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay. Codice libro della libreria AA99780714839943

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Descrizione libro Phaidon Press, 2000. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: A definitive study of a pioneering figure in American graphic design. Codice libro della libreria ABE_book_new_0714839949

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Heller, Steven; Hofmann, Armin
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Descrizione libro Phaidon Press. PAPERBACK. Condizione libro: New. 0714839949 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 4149401

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Heller, Steven; Hofmann, Armin
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Descrizione libro Phaidon Press Ltd, 2000. Paperback. Condizione libro: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Codice libro della libreria V9780714839943

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Heller, Steven; Hofmann, Armin
Editore: Phaidon Press Ltd 2000-08-25, London (2000)
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Descrizione libro Phaidon Press Ltd 2000-08-25, London, 2000. paperback. Condizione libro: New. Codice libro della libreria 9780714839943

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