History of the Poster

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9780714844039: History of the Poster

History of the Poster, co-written by Josef and Shizuko Muller-Brockmann, is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon Press, History of the Poster is an essential read for anyone intrigued by this most modern medium. The book presents an exhaustive collection of posters, ranging from the end of the nineteenth century until the early seventies, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. Muller-Brockmann defines and describes four fundamental conceptions of the poster, approaching the function-type of each and presenting an array of methods used to capture the attention of the viewer. guides us through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered with the original edition's design or layout and stays true to Muller-Brockmann's original concept.

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About the Author:

Josef Muller-Brockmann (1914-96) was a leading authority on graphic design and a master poster designer. His work is characterized by minimalist clarity and intense composition. Based in Zurich, he lectured extensively and was the author of many books, among them the hugely influential Grid Systems in Graphic Design (1989). Shizuko Muller-Brockmann (b.1934) worked with her husband on a number of projects and was lecturer in Visual Design at Kyoto Kyoiku University. She also worked as a freelance graphic designer throughout her career.

Review:

"According to the Muller-Brockmans, a poster 'should inform, stimulate, activate, expound, query, provoke, convince.' While modern posters may not live up to these ambitions, this book certainly does."-Francesca Gavin, Blueprint "Defends poster art against accusations of being easy and accessible by making the point that a mass-communications brief is more difficult to satisfy than the solitary artist's need for self-expression."-Stephen Bayley, Independent "A design classic."-The Times "A fascinating journey through the glory days of that most inescapable method of visual communication... There's arresting imagery on almost every page."-Independent

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1.

Muller-Brockmann, Josef; Muller-Brockmann, Shizuko
Editore: Phaidon Press Ltd (2004)
ISBN 10: 0714844039 ISBN 13: 9780714844039
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Descrizione libro Phaidon Press Ltd, 2004. Condizione libro: New. 2004. Mul. Paperback. A seminal study of the history of the modern poster. Num Pages: 244 pages. Dimension: 254 x 249 x 19. Weight in Grams: 1309. . . . . . . Codice libro della libreria V9780714844039

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2.

Josef Muller-Brockmann, Shizuko Muller-Brockmann, Shizuko Yoshikawa
Editore: Phaidon Press Ltd
ISBN 10: 0714844039 ISBN 13: 9780714844039
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Descrizione libro Phaidon Press Ltd. Paperback. Condizione libro: new. BRAND NEW, Geschichte des Plakates: Histoire de L'affiche (New edition), Josef Muller-Brockmann, Shizuko Muller-Brockmann, Shizuko Yoshikawa, History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon, History of the Poster is an essential read for anyone intrigued by this most modern medium. The book presents a richly extensive collection of posters, ranging from the late nineteenth century to the early 1970s, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. The authors define and describe four fundamental conceptions of the poster, analysing the function-type of each and presenting an array of methods used to capture the attention of the viewer. The authors employ sure aesthetic judgement in their selection of images as the reader is guided through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered in the least with the original edition's design or layout - staying true to Muller-Brockmann's original and immortal concept. Codice libro della libreria B9780714844039

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3.

Shizuko Muller-Brockmann, Josef Muller-Brockmann, Shizuko Yoshikawa
Editore: Phaidon Press Ltd 2004-06-04, London (2004)
ISBN 10: 0714844039 ISBN 13: 9780714844039
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Descrizione libro Phaidon Press Ltd 2004-06-04, London, 2004. paperback. Condizione libro: New. Codice libro della libreria 9780714844039

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4.

Muller-Brockmann, Josef; Muller-Brockmann, Shizuko
Editore: Phaidon Press Ltd
ISBN 10: 0714844039 ISBN 13: 9780714844039
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Descrizione libro Phaidon Press Ltd. Condizione libro: New. 2004. Mul. Paperback. A seminal study of the history of the modern poster. Num Pages: 244 pages. Dimension: 254 x 249 x 19. Weight in Grams: 1309. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780714844039

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5.

Josef Müller-Brockmann, Shizuko Müller-Brockmann, Shizuko Yoshikawa
Editore: Phaidon Press Ltd, United Kingdom (2007)
ISBN 10: 0714844039 ISBN 13: 9780714844039
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Descrizione libro Phaidon Press Ltd, United Kingdom, 2007. Paperback. Condizione libro: New. New edition. Language: English . Brand New Book. History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon, History of the Poster is an essential read for anyone intrigued by this most modern medium. The book presents a richly extensive collection of posters, ranging from the late nineteenth century to the early 1970s, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. The authors define and describe four fundamental conceptions of the poster, analysing the function-type of each and presenting an array of methods used to capture the attention of the viewer. The authors employ sure aesthetic judgement in their selection of images as the reader is guided through the formation and evolution of style, emphasis and connotation in poster design.This reprint has not tampered in the least with the original edition s design or layout - staying true to Muller-Brockmann s original and immortal concept. Codice libro della libreria AAZ9780714844039

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6.

Josef Müller-Brockmann, Shizuko Müller-Brockmann, Shizuko Yoshikawa
Editore: Phaidon Press Ltd, United Kingdom (2007)
ISBN 10: 0714844039 ISBN 13: 9780714844039
Nuovi Paperback Quantità: 1
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Descrizione libro Phaidon Press Ltd, United Kingdom, 2007. Paperback. Condizione libro: New. New edition. Language: English . Brand New Book. History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon, History of the Poster is an essential read for anyone intrigued by this most modern medium. The book presents a richly extensive collection of posters, ranging from the late nineteenth century to the early 1970s, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. The authors define and describe four fundamental conceptions of the poster, analysing the function-type of each and presenting an array of methods used to capture the attention of the viewer. The authors employ sure aesthetic judgement in their selection of images as the reader is guided through the formation and evolution of style, emphasis and connotation in poster design.This reprint has not tampered in the least with the original edition s design or layout - staying true to Muller-Brockmann s original and immortal concept. Codice libro della libreria AAZ9780714844039

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Josef Muller-Brockmann; Shizuko Muller-Brockmann
ISBN 10: 0714844039 ISBN 13: 9780714844039
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807148440390000000

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Josef Muller-Brockmann
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ISBN 10: 0714844039 ISBN 13: 9780714844039
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Descrizione libro Phaidon Press Ltd, 2004. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria GB-9780714844039

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9.

Shizuko Muller-Brockmann, Josef Muller-Brockmann, Shizuko Yoshikawa,
ISBN 10: 0714844039 ISBN 13: 9780714844039
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Descrizione libro Paperback. Condizione libro: New. Not Signed; History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon, History of the Poster is an essential read for anyone intrigued by this most. book. Codice libro della libreria ria9780714844039_rkm

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10.

Josef Muller-Brockmann; Shizuko Muller-Brockmann
Editore: Phaidon (2013)
ISBN 10: 0714844039 ISBN 13: 9780714844039
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Descrizione libro Phaidon, 2013. Condizione libro: New. Codice libro della libreria GH9780714844039

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