The public awareness crusade to fight the spread of AIDS - The party political broadcast - The sportsman's product endorsement - No matter how insidious or noble these endeavours are, their success relies on the tactics of mass persuasion and the susceptibility of people to being persuaded. Today, we are targets of an overwhelming barrage of mass persuasion efforts seeking to influence how we think, what we buy, how we vote, and what we value. "Age of Propaganda" gives the reader an analysis of the patterns, motives, and effects of these efforts. Drawing on the history of propaganda and modem research in social psychology, Pratkanis and Aronson show us mass persuasion in action-not just the tactics, but why they often work, and how we can protect ourselves from manipulation. "Age of Propaganda shlould be of interest to any reader who wants a revealing look at the powerful, often subtle, often unethical forms persuasion takes in our everyday lives.
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Drawing on the history of propaganda and modern research in social psychology, this book reveals mass persuasion in action -- not just the tactics, but why they work so well, and how we can protect ourselves from manipulation.From the Inside Flap:
PRAISE FOR THE PREVIOUS EDITION
"In one brilliant tour-de-force, Pratkanis and Aronson give us . . . a comprehensive text of what we really need to know about the most pervasive cultural phenomena of our time." --George Gerbner, Dean Emeritus of the Annenberg School of Communication
"The authors . . . inform, provoke, and occasionally shock the reader about the ways in which our beliefs, preferences, and choices are constantly influenced." --Mahzarin Banaji, Yale University
"After reading this book, I have begun to doubt that I ever had much control over how I have been influenced by media hype and clever half-truths." --James Randi, debunker of psychic fraud and author of "Flim-Flam" and "The Mask of Nostradamus"
"I could easily list ten reasons why you should read this book, but your boss and colleagues will probably tell you more about it at the office tomorrow--or worse, your competitors will show you next week." --Peter H. Farquhar, Center for Product Research, Carnegie-Mellon University
". . . a gold mine of valuable information and insights into the persuasion process." --Robert B. Cialdini, Arizona State University, and author of “Influence”
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro W H Freeman & Co (Sd). PAPERBACK. Condizione libro: New. 0716722119 Brand NEW Softcover, BC33, media mail delivery is free, Your orders are meticulously inspected, packed securely, and shipped fast, quick responsive customer service insures customer satisfaction, and our feedback score speaks louder than words, international and expedited shipping for most items. Codice libro della libreria SKU1048260
Descrizione libro W H Freeman & Co (Sd), 1991. Paperback. Condizione libro: New. Codice libro della libreria DADAX0716722119
Descrizione libro W H Freeman & Co (Sd), 1991. Paperback. Condizione libro: New. book. Codice libro della libreria 0716722119
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Descrizione libro W H Freeman & Co (Sd), 1991. Paperback. Condizione libro: New. Codice libro della libreria P110716722119
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97807167221131.0