Articoli correlati a Marketing An Introduction for Students in Ireland
Sinossi
The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice.
- New to this edition:
- Completely updated perspectives on marketing theory and practice
- Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline
- New and updated case studies including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan’s Porridge and Dubarry Footwear
- Analysis of the changes that have taken place in the Irish marketing environment
- Emphasis on the challenges that will face Irish marketers in coming years
- Completely updated perspectives on marketing theory and practice
- A customer-centric approach to marketing is presented as the basis for making key decisions
Additional resources for lecturers include:
PowerPoint slides
Multiple choice questions with answers
Short questions with answers
Case study teaching notes
A ‘Design a Questionnaire’ exercise with answer
Advertisement images and statistics tables from the text
SUITABLE FOR
- First and Second year business students at third level
- Students taking a marketing module as part of any other course
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
Donal Rogan BComm, HDMP, MBS is a Senior Lecturer in Marketing at the Institute of Technology Tallaght, Dublin.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreGill & Macmillan Ltd
- Data di pubblicazione2011
- ISBN 10 0717149811
- ISBN 13 9780717149810
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione4
- Numero di pagine456
- Contatto del produttorenon disponibile
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Foto dell'editore
Marketing : An Introduction for Students in Ireland
Editore:
M.H. Gill & Co. U. C., 2011
ISBN 10: 0717149811
ISBN 13: 9780717149810
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP91389971
Quantità: 1 disponibili
Foto dell'editore
Marketing : An Introduction for Students in Ireland
Editore:
M.H. Gill & Co. U. C., 2011
ISBN 10: 0717149811
ISBN 13: 9780717149810
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 18739122-20
Quantità: 1 disponibili
Foto dell'editore
Marketing An Introduction for Students in Ireland
Editore:
Gill & Macmillan Ltd, 2011
ISBN 10: 0717149811
ISBN 13: 9780717149810
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR009073215
Quantità: 2 disponibili
Foto dell'editore
Marketing An Introduction for Students in Ireland
Editore:
Gill & Macmillan Ltd, 2011
ISBN 10: 0717149811
ISBN 13: 9780717149810
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR004196368
Quantità: 1 disponibili