Articoli correlati a The Big Moo: Stop Trying to be Perfect and Start Being...
Sinossi
Thirty-three of the world's best business minds tackle one urgent question: what does it really take to make your organisation remarkable? Seth Godin's Purple Cow taught us that in order for businesses to achieve real success, they needed to stop being a brown cow, dare to be purple and ensure they stood out from the crowd. But in a world of really good companies, sometimes you need more than a purple cow - you need a big moo. We all know that being remarkable means taking risks, challenging mind sets and using a great deal of innovation and imagination. It's not the easy path but it's the best way for companies to really grow. In The Big Moo, a team of bestselling authors and business superstars such as Malcolm Gladwell, Tom Peters and Jackie Huba reveal their secrets for creating sustained remarkability. Their essays are provocative, inspiring and their message is clear: don't be afraid to to be different; it's time to make yourself heard.
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L'autore
Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before The Big Moo and All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMichael Joseph
- Data di pubblicazione2006
- ISBN 10 0718149475
- ISBN 13 9780718149475
- RilegaturaCopertina rigida
- Numero di pagine208
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The Big Moo: Stop Trying to be Perfect and Start Being Remarkable
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Hardcover. Condizione: Very Good. The Big Moo: Stop Trying to be Perfect and Start Being Remarkable This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780718149475
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780718149475
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