Media Semiotics: An Introduction - Rilegato

Bignell, Jonathan

Rilegato

ISBN 10: 0719045002 ISBN 13: 9780719045004

Casa editrice: Manchester Univ Pr, 1997

Riassunto

This study begins by explaining the concept of the sign and the ideological role of signs and media texts in contemporary culture. Advertisements, glossy magazines, daily newspapers, various TV programmes and recent cinema films are all scrutinised, with each chapter containing a close analysis of particular examples. Key strands in critical theory, which are allied to semiotics, such as ideology, psychoanalytic theory and feminist criticism, are also explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by post-structuralist theory, audience studies and postmodernism, and considers the new media including the interactive computer game, Internet and the World Wide Web.

Su questa edizione

• Editore: Manchester Univ Pr
• Data di pubblicazione: 1997
• ISBN 10: 0719045002
• ISBN 13: 9780719045004
• Rilegatura: Copertina rigida
• Numero di pagine: 223