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Political parties today focus on the needs and wants of voters in the same way that businesses seek to serve consumers. Demonstrating how British political parties use sophisticated political marketing techniques to gain electoral success, Jennifer Lees-Marshment looks at how they conduct focus groups and opinion polls, then change their behavior and political stances in order to reflect their findings. She analyzes how parties in Britain now attempt to offer a complete product--including their leader, membership rights, and policies--to appeal to a majority of voters, rather than adhering to a political ideology and firm belief system.
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L'autore:
Jennifer Lees-Marshment is Research Fellow at the University of Aberdeen.
Product Description:
Book by LeesMarshment Jennifer
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- EditoreManchester Univ Pr
- Data di pubblicazione2001
- ISBN 10 0719060168
- ISBN 13 9780719060168
- RilegaturaCopertina rigida
- Numero di pagine250
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Political Marketing and British Political Parties: The Party's Just Begun
Editore:
Manchester University Press
(2001)
ISBN 10: 0719060168
ISBN 13: 9780719060168
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Rilegato
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Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780719060168. Codice articolo 9109614
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Foto dell'editore
Political Marketing and British Political Parties: The Party's Just Begun (Political Analyses S)
Editore:
Manchester University Press
(2002)
ISBN 10: 0719060168
ISBN 13: 9780719060168
Antico o usato
Rilegato
Quantità: 3
Da:
Valutazione libreria
Descrizione libro Hardcover. Condizione: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized. Codice articolo M0719060168Z3
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EUR 24,49
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