Full of cartoons, provocative puzzles, anecdotes, exercises, questions, quotations and tips, this book systematically breaks through mental blocks and unlocks the mind for creative thinking. "Whack" has been used by business people, teachers, scientists, and artists for stimulating creativity in millions of readers. The book will be packaged with an accompanying set of cards to remind the reader that creativity is fun.
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Roger von Oech is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.Review:
'Business brilliance!' -- USA Today 'This new WHACK is even more potent.' -- Betty Edwards, author of Drawing on the Right Side of the Brain 'What a technique!' -- ABC's 20/20 'Using this product may beat consulting the I Ching.' -- Fortune 'Roger von Oech has won a loyal following around the country.' -- BusinessWeek 'Very refreshing...a book about how to get through life!' -- Richard Bolles, Author of What Color Is Your Parachute 'Roger von Oech runs alps around everyone else in the creativity consulting business.' -- San Francisco Examiner 'A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life!' -- James Adams, author of Conceptual Blockbusting
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Descrizione libro Thorsons, 1990. Paperback. Condizione libro: New. book. Codice libro della libreria 722524560
Descrizione libro Thorsons, 1990. Paperback. Condizione libro: New. book. Codice libro della libreria 0722524560