This book introduces the key principles of marketing and relates how these principles can be used to your advantage in the construction industry. It explains marketing strategy as the means of assessing where customers are likely to be, deciding what to offer them and what to say to them to persuade them to work with your firm, rather than with a competitor. Practical guidelines are offered for obtaining competitive advantage, for securing an initial meeting with a potential client, for the design and use of brochures and other publicity material, and for a host of other marketing and sales related activities . Finally, the book explains how to assess the effectiveness of your activities and make any necessary improvements. The book is essential reading for senior managers, engineers, and professionals wanting to be sure they maximise opportunities in their market place.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Paperback. Condizione libro: Good. Codice libro della libreria PL01548308B
Descrizione libro Thomas Telford Ltd, 1994. Hardcover. Condizione libro: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Codice libro della libreria mon0002365751
Descrizione libro Amer Society of Civil Engineers, 1992. Hardcover. Condizione libro: Good. Good condition, some are ex-library and can have markings. Codice libro della libreria GD-209-22-0079700