Articoli correlati a Construction Marketing: A Professional Approach
This book introduces the key principles of marketing and relates how these principles can be used to your advantage in the construction industry. It explains marketing strategy as the means of assessing where customers are likely to be, deciding what to offer them and what to say to them to persuade them to work with your firm, rather than with a competitor. Practical guidelines are offered for obtaining competitive advantage, for securing an initial meeting with a potential client, for the design and use of brochures and other publicity material, and for a host of other marketing and sales related activities . Finally, the book explains how to assess the effectiveness of your activities and make any necessary improvements. The book is essential reading for senior managers, engineers, and professionals wanting to be sure they maximise opportunities in their market place.
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- EditoreAmer Society of Civil Engineers
- Data di pubblicazione1994
- ISBN 10 0727716522
- ISBN 13 9780727716521
- RilegaturaCopertina rigida
- Numero di pagine138
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Condizioni: molto buonoThe book has been read, but is... Scopri di più su questo articolo
EUR 0,93
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EUR 5,59
Da: Regno Unito a: U.S.A.
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Construction Marketing: A Professional Approach
Editore:
Amer Society of Civil Engineers
(1992)
ISBN 10: 0727716522
ISBN 13: 9780727716521
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Rilegato
Quantità: 1
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Valutazione libreria
Descrizione libro Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001457153
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Construction Marketing: A Professional Approach
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Descrizione libro Hardcover. Condizione: Very Good. Construction Marketing: A Professional Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780727716521
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Construction Marketing: A Professional Approach
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Valutazione libreria
Descrizione libro Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780727716521
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Construction Marketing: A Professional Approach
Editore:
Thomas Telford Ltd
(1994)
ISBN 10: 0727716522
ISBN 13: 9780727716521
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Descrizione libro Hardcover. Condizione: Used; Good. demage box ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo 3500093
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Foto dell'editore
Construction Marketing: A Professional Approach
Editore:
Amer Society of Civil Engineers
(1992)
ISBN 10: 0727716522
ISBN 13: 9780727716521
Antico o usato
Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. Codice articolo 0727716522-2-3
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Foto dell'editore
Construction Marketing: A Professional Approach
Editore:
Amer Society of Civil Engineers
(1992)
ISBN 10: 0727716522
ISBN 13: 9780727716521
Antico o usato
Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro hardcover. Condizione: Very Good. Very Good. book. Codice articolo D8S0-3-M-0727716522-4
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EUR 88,84
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