Planning and Building a Small Business - Brossura

Mazzarol, Tim; Reboud, Sophie

Brossura

ISBN 10: 0734608012 ISBN 13: 9780734608017

Casa editrice: Tilde Univ Pr, 2012

Riassunto

The aim of this book is to familiarise students with the theory and practice of small business management. For those interested in establishing and managing their own small firm, this book will help the reader better understand the challenges and rewards of being a small business owner-manger. In addition, Planning and building a Small Business will prove useful to small business owner-managers as a general guide on how they might better manger their operations. Part A- Planning a small business, contains six chapter that deal with planning a small business, including surviving the early years, strategic planning, and writing a business plan. Part B- Innovation, consists of two chapters that deal with entrepreneurship, innovation and creativity. Part C-Team and small business, consists of two chapters that look at human resource management and teams within a small business context. Part D- Marketing a small business, consists of a final chapter that examines marketing a small business. Table of contents Part A – Planning a small business Chapter 1 – What is a small business Chapter 2 – Family business Chapter 3 – Entrepreneur vs owner-mangers Chapter 4 – Surviving the early years Chapter 5 – Planning and strategy in a small business Chapter 6 – Writing a business plan Part B – Innovation Chapter 7 – Entrepreneurship and innovation Chapter 8 – Creativity and innovation Part C – Teams and small business Chapter 9 – Small firms and human business Chapter 10 – Team building in a small business Part D – Marketing a small business Chapter 11 – Creating customers

Su questa edizione

• Editore: Tilde Univ Pr
• Data di pubblicazione: 2012
• ISBN 10: 0734608012
• ISBN 13: 9780734608017
• Rilegatura: Copertina flessibile
• Numero di pagine: 320