Serving Customers: Global Services Marketing Perspectives

Valutazione media 5
( su 1 valutazioni fornite da Goodreads )
 
9780734610997: Serving Customers: Global Services Marketing Perspectives

Serving Customers: Global Services Marketing Perspectives has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends. It is primarily aimed at postgraduate students and service managers in Western countries such as the USA, the UK/Europe, and Australia and NZ. In Australia, services employ 72% of the country’s workers, and accounts for almost all the job growth in Australia for the past 30 years, with no sign of change. The book is organized into six sections: the history of services marketing, service design, the human aspect of services, the technology aspect of services, managing services globally, sustainable services, and the future of services marketing. One by one, the chapters look at emerging global trends in services marketing. While each chapter makes a unique theoretical contribution, separate teaching notes are also available to educators. The final chapter looks at differences in services marketing across different cultures, countries and continents.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Raymond P Fisk (PhD Arizona State University) is Professor and Chair of the Department of Marketing at Texas State University in the USA. His principal interest is services marketing and has been published in numerous journals as well as presented at conferences worldwide. Some of the journals include the Journal of Marketing, the Journal of the Academy of Marketing Science, the European Journal of Marketing and the Journal of Service Research.

REBEKAH RUSSELL-BENNETT (BCom (Hons) and PhD Marketing) is Professor in the Business School at Queensland University of Technology in Brisbane, Australia. Her research areas are complaint behavior, service recovery, emotions in service and social marketing. Rebekah has been published in numerous journals, including the Journal of Customer Behaviour, the Journal of Services Marketing, the Australasian Journal of Market Research and Gender, Work & Organization.

LLOYD C. HARRIS (BSc, PhD Cardiff University) is Professor of Marketing and Strategy at Warwick Business School at the University of Warwick in the UK. Previously, he was the Sir Julian Hodge Chair in Strategic Marketing at Cardiff Business School, Cardiff University in the UK. His research areas include: market orientation, the organizational culture/marketing interface, the initiation of strategic marketing, and professional services marketing. Lloyd serves on the editorial and advisory boards of several academic and practitioner-focused journals, and is an active member of ServSig AMA, the European Academy of Marketing and the Institute of Learning and Teaching.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Raymond P. Fisk; Rebekah Russell-Bennett; Lloyd C. Harris
Editore: Casemate Publishing
ISBN 10: 0734610998 ISBN 13: 9780734610997
Nuovi Quantità: > 20
Da
INDOO
(Avenel, NJ, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Casemate Publishing. Condizione libro: New. Brand New. Codice libro della libreria 0734610998

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 29,24
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 15,43
Da: U.S.A. a: Italia
Destinazione, tempi e costi

2.

Raymond P. Fisk; Rebekah Russell-Bennett; Lloyd C. Harris
Editore: Tilde Publishing and Distribution (2013)
ISBN 10: 0734610998 ISBN 13: 9780734610997
Nuovi Paperback Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Tilde Publishing and Distribution, 2013. Paperback. Condizione libro: New. book. Codice libro della libreria 0734610998

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 46,79
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,29
Da: U.S.A. a: Italia
Destinazione, tempi e costi

3.

Raymond P. Fisk, Rebekah Russell-bennett, Lloyd Harris
Editore: Tilde Publishing, Australia (2013)
ISBN 10: 0734610998 ISBN 13: 9780734610997
Nuovi Paperback Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Tilde Publishing, Australia, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book. Serving Customers: Global Services Marketing Perspectives has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends. It is primarily aimed at postgraduate students and service managers in Western countries such as the USA, the UK/Europe, and Australia and NZ. In Australia, services employ 72 of the country s workers, and accounts for almost all the job growth in Australia for the past 30 years, with no sign of change. The book is organized into six sections: the history of services marketing, service design, the human aspect of services, the technology aspect of services, managing services globally, sustainable services, and the future of services marketing. One by one, the chapters look at emerging global trends in services marketing. While each chapter makes a unique theoretical contribution, separate teaching notes are also available to educators. The final chapter looks at differences in services marketing across different cultures, countries and continents. Codice libro della libreria AAN9780734610997

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 59,18
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: Italia
Destinazione, tempi e costi

4.

Raymond P. Fisk, Rebekah Russell-bennett, Lloyd Harris
Editore: Tilde Publishing, Australia (2013)
ISBN 10: 0734610998 ISBN 13: 9780734610997
Nuovi Paperback Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Tilde Publishing, Australia, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book. Serving Customers: Global Services Marketing Perspectives has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends. It is primarily aimed at postgraduate students and service managers in Western countries such as the USA, the UK/Europe, and Australia and NZ. In Australia, services employ 72 of the country s workers, and accounts for almost all the job growth in Australia for the past 30 years, with no sign of change. The book is organized into six sections: the history of services marketing, service design, the human aspect of services, the technology aspect of services, managing services globally, sustainable services, and the future of services marketing. One by one, the chapters look at emerging global trends in services marketing. While each chapter makes a unique theoretical contribution, separate teaching notes are also available to educators. The final chapter looks at differences in services marketing across different cultures, countries and continents. Codice libro della libreria AAN9780734610997

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 59,53
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: Italia
Destinazione, tempi e costi

5.

Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd Harris
Editore: Tilde Publishing
ISBN 10: 0734610998 ISBN 13: 9780734610997
Nuovi Paperback Quantità: 10
Da
THE SAINT BOOKSTORE
(Southport, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Tilde Publishing. Paperback. Condizione libro: new. BRAND NEW, Serving Customers: Global Services Marketing Perspectives, Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd Harris, Serving Customers: Global Services Marketing Perspectives has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends. It is primarily aimed at postgraduate students and service managers in Western countries such as the USA, the UK/Europe, and Australia and NZ. In Australia, services employ 72% of the country s workers, and accounts for almost all the job growth in Australia for the past 30 years, with no sign of change. The book is organized into six sections: the history of services marketing, service design, the human aspect of services, the technology aspect of services, managing services globally, sustainable services, and the future of services marketing. One by one, the chapters look at emerging global trends in services marketing. While each chapter makes a unique theoretical contribution, separate teaching notes are also available to educators. The final chapter looks at differences in services marketing across different cultures, countries and continents.". Codice libro della libreria B9780734610997

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 53,50
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,63
Da: Regno Unito a: Italia
Destinazione, tempi e costi

6.

Raymond P. Fisk
Editore: Tilde Publishing (2013)
ISBN 10: 0734610998 ISBN 13: 9780734610997
Nuovi Quantità: 10
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Tilde Publishing, 2013. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria CE-9780734610997

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 49,37
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 11,15
Da: Regno Unito a: Italia
Destinazione, tempi e costi

7.

FISK RUSSELL-BENNETT & HARRIS
Editore: Tilde Publishing (2013)
ISBN 10: 0734610998 ISBN 13: 9780734610997
Nuovi Paperback Quantità: 10
Da
Herb Tandree Philosophy Books
(Stroud, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Tilde Publishing, 2013. Paperback. Condizione libro: NEW. 9780734610997 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE0688557

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 66,50
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 8,91
Da: Regno Unito a: Italia
Destinazione, tempi e costi

8.

Raymond P. Fisk; Rebekah Russell-Bennett; Lloyd C. Harris
ISBN 10: 0734610998 ISBN 13: 9780734610997
Nuovi Quantità: 2
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807346109970000000

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 82,23
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: U.S.A. a: Italia
Destinazione, tempi e costi

9.

Fisk, Raymond P./ Russell-bennett, Rebekah/ Harris, Lloyd C.
Editore: Tilde Univ Pr (2013)
ISBN 10: 0734610998 ISBN 13: 9780734610997
Nuovi Paperback Quantità: 2
Da
Revaluation Books
(Exeter, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Tilde Univ Pr, 2013. Paperback. Condizione libro: Brand New. 350 pages. 9.75x7.75x1.00 inches. In Stock. Codice libro della libreria __0734610998

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 73,82
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 16,72
Da: Regno Unito a: Italia
Destinazione, tempi e costi