Entrepreneurship and Innovation - Brossura

Mazzarol, Tim; Reboud, Sophie

Brossura

ISBN 10: 0734612257 ISBN 13: 9780734612250

Casa editrice: Tilde Univ Pr, 2017

Riassunto

It provides students with a foundation of ideas and understandings designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognize their own abilities in this regard. Aimed at students studying entrepreneurship at both postgraduate and undergraduate level, this book creates entrepreneurial awareness, develops analytical and creative skills, and encourages the self-development of students into entrepreneurial business owners or employees. The text brings together entrepreneurship and innovation – as they are largely indivisible elements and cannot be adequately understood if studied separately – and provides the reader with an overview of these elements and how they combine to create new value in the market. All the case studies are based on original research, real entrepreneurs and real businesses. Content: Chapter 1 – A social and economic process, Chapter 2 – The entrepreneur mind and action, Chapter 3 – The entrepreneurial process, Chapter 4 – Intrapreneurship, Chapter 5 – Small business, Chapter 6 – Adoption and diffusion of innovation, Chapter 7 – Entrepreneurial vision versus the planning ethos, Chapter 8 – Financing the venture, Chapter 9 – Technology, technopreneurs and disruptive innovations, Chapter 10 – Intellectual property management and commercialisation, Chapter 11 – Team building and company leadership

Su questa edizione

• Editore: Tilde Univ Pr
• Data di pubblicazione: 2017
• ISBN 10: 0734612257
• ISBN 13: 9780734612250
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 462