How Do You Spell Haagen-Dazs? (How to Say It...)

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9780735203020: How Do You Spell Haagen-Dazs? (How to Say It...)

Is it Claratin or Claritin? Is Johnson and Johnson spelled with an ampersand? Are the New York Knicks still officially called the "Knickerbockers'? Millions of times a day editors, advertisers, secretaries, students, Web designers, librarians, public relations people, writers, proofreaders, and many others reach for their dictionaries or click their computer spell check only to come up empty handed. With How Do You Spell Haagen-Dazs "TM"? users can now save valuable time by avoiding the labor-intensive process of hunting down the spellings of proper names in various almanacs or on the Web.

In one easy-to-use resource, readers are given a comprehensive guide to the correct spellings of thousands of brand names, companies, drugs and pharmaceuticals, organizations, associations, teams, colleges and universities, museums, stadiums, monuments, airport abbreviations, and more. Organized alphabetically by category, this unique tool covers the thousands of accents, strange spellings, hyphenations, capitalizations, and apostrophes that occur in trademark names.

An essential reference that addresses a real need, How Do You Spell Haagen-Dazs?, offers quick spelling answers to the thousands of words that riddle our writing every day.

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About the Author:

Carl Hausman, Ph.D., is the author of 20 books and chair of the journalism department at Rowan University in Glassboro, NJ. His most recent book, Lies We Live By, has been featured on CBS, ABC, Fox News, and CNN radio. Sherry Hausman, M.P.H., is a research analyst who has worked for several United Nations projects overseas and has become acutely aware of the vagaries of the English language as it applies to trademarks, acronyms, and other uses not found in standard references.

From Library Journal:

In this spelling reference work, Carl Hausman (journalism, Rowan Univ.) and Sherry Hausman, a research analyst, put together 25,000 entries that cover brand names, companies and corporations, associations, museums, sports teams, and newspapers and broadcast media, among other topics. The usefulness of the resulting work is mixed: while a random check of colleges and universities indicated some missing institutions, the abbreviations and acronyms section helpfully included email jargon and airport abbreviations. Unfortunately, the entries are arranged in topical chapters, making it time-consuming to find individual words and names. The brief introduction provides a few interesting spelling comparisons among some style manuals. Although the book is inexpensive, most of the content can easily be located elsewhere. Because one usually needs more than just spelling information, try standard reference sources, e.g., the World Almanac, Gale Directory of Publications and Broadcast Media, Standard and Poor's, and the Encyclopedia of Associations, as well as specialized web sites such as the Free-Online Dictionary of Computing (foldoc. doc.ic.ac.ukfoldoc/index.html). Donald Altschiller, Boston Univ. Libs.
Copyright 2002 Cahners Business Information, Inc.

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Hausmann, Carl; Hausmann, Sherry
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ISBN 10: 0735203024 ISBN 13: 9780735203020
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Carl Hausmann; Sherry Hausmann
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