What Is Your One Sentence?: How to Be Heard in the Age of Short Attention Spans - Brossura

Goss, Mimi

Brossura

ISBN 10: 0735204632 ISBN 13: 9780735204638

Casa editrice: Penguin Publishing Group, 2012

Riassunto

Your "one sentence" is that irreducible part of your message that you want your audience to remember. A good sentence stops people in their tracks. It surprises them. It makes them think. And in today's age of information overload and short attention spans, getting your point across is more important and more difficult than ever.

What Is Your One Sentence? will help you be a better communicator-fast. Mimi Goss teaches her unique One Sentence Method, which shows you how to distill your message into one sentence that captures your listeners' attention, moves your ideas forward, focuses the problem, and helps you achieve your goals. You'll learn to:

• Use the one sentence approach to tackle complex messages
• Take five simple steps to find one sentence that launches a dialogue
• Identify the basics of a memorable one sentence
• Speak in an authentic voice

  Whether you're teaching kindergartners, pleading for your life, or presenting the budget to Congress, What Is Your One Sentence? provides exercises and examples, looks at the psychology of communication, and takes you through a step-by-step process to find your core message and craft that one memorable sentence to hook listeners and keep them engaged.

Su questo libro

L'autore:

Mimi Goss is the president of a communications consulting corporation that specializes in showing people how to identify and best communicate their messages. She also teaches at Harvard University's John F. Kennedy School of Government.

Product Description:

A good sentence stops someone in their tracks. It surprises. It makes people think. In today's age of information overload and short attention spans getting a point across is consequently more difficult and more important than ever. WHAT IS YOUR SENTENCE will transform the reader's ability to communicate directly, quickly and concisely as well as providing the background theory behind the psychology of communication. Crammed full of practical exercises and real life examples, Mimi Goss describes how to distil a message into one sentence that will grab the listener's attention.

Su questa edizione

• Editore: Penguin Publishing Group
• Data di pubblicazione: 2012
• ISBN 10: 0735204632
• ISBN 13: 9780735204638
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 272